International Datacasting Teams with Irdeto to Deliver End-To-End Solution for Pay TV Operators

New offerings enable DTH operators and broadcasters to expand customer base, launch value-added services and secure new revenue streams


OTTAWA, ONTARIO--(Marketwired - Sept. 12, 2013) - As global demand for satellite and digital cable services surges, International Datacasting (IDC.TO) and Irdeto (JSE:NPN) have joined forces to provide a seamless solution for overcoming the hurdles facing pay TV operators in fast-growing markets. The two companies will demonstrate their offerings at the IBC 2013 show, September 13-17 at the RAI Amsterdam.

The partnership, which leverages Irdeto Media Protection, enables pay TV operators to launch new IP-based services and add subscribers within Multi-Dwelling Units (MDUs) while providing industry-leading content protection and revenue security. As a result, pay TV operators can significantly increase their subscriber base and revenue. Irdeto and IDC plan to complete integration and testing of these solutions before the end of this year.

Whether it's via cable, satellite, terrestrial, IP, mobile or hybrid networks, Irdeto's flexible family of media protection Multiscreen and revenue assurance solutions enable broadcasters to easily deploy new TV services and support new devices without interrupting existing subscriber services or compromising their digital assets. The company's Media Protection suite ensures content is protected whether on managed or unmanaged devices, including STBs, mobile phones, tablets, computers, connected TVs or game consoles. Irdeto's Revenue Assurance offering mitigates piracy on multiple platforms, preventing revenue loss and generating business intelligence. Irdeto's Multiscreen solution increases customer loyalty by providing a personalized user experience that allows consumers to easily find and enjoy content on any device or network. With this full breadth of solutions for pay media available, the Irdeto and IDC partnership is poised for future collaboration and growth.

IDC's Digital Tattoo™ DTH Over IP Gateway extends DTH service coverage across IP networks. It enables direct-to-home (DTH) satellite operators to offer services to residential customers over a standard Ethernet network. This approach is easy and cost-effective to implement, and allows the DTH operator to access a large and growing market while enabling the MDU owner to offer residents lucrative additional services like Internet connectivity and voice over IP, using the same infrastructure.

The second generation of IDC's LASER™ Targeted Ad Insertion Platform makes its European debut at IBC 2013. Broadcasters and service providers face licensing, regulatory and copyright issues that cost them millions of dollars in ad revenues. The LASER platform solves these problems and allows television networks and content distributors to maximize their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform. Regional or local content can be inserted at the edge of the network, significantly increasing the resulting revenue. As a result, broadcasters are no longer constrained by licensing issues, which prevent specific content from being shown in a part of the viewing area. 

Bengt Jonsson, VP Sales, Asia Pacific, for Irdeto, explained that the combined strengths of the two companies provide especially important benefits to customers in fast-growing emerging markets: "Irdeto offers a full suite of Media Protection solutions throughout all regions in the world, and has long supported operators in key emerging markets like Russia, Eastern Europe, Asia, Latin America and Africa. Now, those operators can gain a real strategic advantage thanks to the integration with IDC's solutions."

"By increasing addressable market size with Digital Tattoo, and opening up targeted ad insertion opportunities with LASER, DTH operators and broadcasters can increase revenues and market share," said Doug Lowther, CEO of IDC. "In rapidly growing and competitive content markets, that can be a significant competitive advantage."

At the IBC 2013 Conference in Amsterdam, IDC will exhibit at Hall 1, Stand C29 and Irdeto at Hall 1, Stand D51.

About Irdeto:

Irdeto is a world leader in Media Protection, Multiscreen and Revenue Assurance solutions for pay TV operators, OTT service providers and content owners. Irdeto enables pay media companies to provide a personal media experience for their consumers, uncover new revenue opportunities and offer new forms of entertainment on broadcast, broadband and mobile networks. The company offers an advanced portfolio of conditional access, rights management, multi-screen, home networking, piracy control and business intelligence services. Irdeto's success in the market is evidenced by its software security solutions being the most widely deployed in the world for pay TV on satellite, cable, terrestrial and IP networks and by helping customers preserve business value and generate new revenue with its Multiscreen services. Irdeto is a subsidiary of multinational media group Naspers (JSE:NPN). Please visit Irdeto at

About International Datacasting Corporation:

International Datacasting Corporation (IDC.TO) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television, data and digital cinema. IDC offers a broad portfolio of advanced solutions including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform, and the Digital Tattoo™ DTH Over IP Gateway. The company's products and solutions are in demand for radio and television networks, targeted ad insertion, digital cinema, 3D live events, satellite news gathering, sports contribution, VOD, and IPTV. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. The company has installations in over 100 countries and service offices in Thailand and Singapore, and an international network of value-added partners and resellers. For more information visit:

Forward-Looking Statements:

This press release contains certain information that may constitute "forward-looking information" and/or "forward-looking statements" within the meaning of applicable Canadian securities laws. All forward-looking information and forward-looking statements are necessarily based on a number of estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies. All statements other than statements which are reporting results as well as statements of historical fact are forward-looking statements that may involve a number of known and unknown risks, uncertainties and other factors; many of which are beyond the ability of IDC to control or predict.

Forward-looking statements are generally identifiable by use of the words "may", "will", "should", "continue", "expect", "anticipate", "estimate", "believe", "intend", "plan or "project" or the negative of these words or other variations on these words or comparable terminology. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Risk factors that might cause actual results to differ materially include, but are not limited to: competitive developments; risks associated with IDC's growth; expectations regarding new product initiatives and timing, including the STAR Pro Audio™ Solution, LASER™ Targeted Ad Insertion Platform and Digital Tattoo™ DTH Over IP Gateway; any difficulties with integrating acquired product lines into IDC's business and/or manufacturing procedures; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite services market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; expectations with respect to the sufficiency of its financial resources and liquidity; regulatory risks and intellectual property infringement.

More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at,

Except as expressly required by applicable law, we undertake no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. 

Virginia Lee Williams
International Datacasting Corporation
(613) 596-4120, ext. 2233

View Comments (0)