Interpublic Group of Companies Inc. (IPG): New Analyst Report from Zacks Equity Research - Zacks Equity Research Report
Summary:
Interpublic reported strong fourth quarter 2014 results with GAAP earnings and revenues both increasing year over year. We believe the company will enjoy sustained growth in the future, owing to its diversified business and extensive geographical footprint. Interpublic's numerous technological collaborations across agencies and continued investments in new businesses will further boost its growth trajectory, going forward. Its impressive talent pool, stringent cost-control strategy and strong liquidity position give a competitive edge over its peers. However, concentration risks and the risk of foreign operational hazards could have a negative impact on its performance in the upcoming quarters. Hence, we maintain our long-term Neutral recommendation on the stock.
Overview:
New York based, Interpublic Group of Companies Inc. together with its subsidiaries, provides advertising and marketing services worldwide. The company is the third largest advertising company in the world. It offers a range of advertising and marketing communication services, as well as marketing services along with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting services to a broad list of customers in more than 100 countries. The company focuses on point-to-point client interaction which enables accurate decision-making and enhanced customer focus. The company has two revenue segments, Integrated Agency Networks (IAN), comprising Draftfcb, Lowe, McCann Worldgroup, Mediabrands and domestic integrated agencies, and Constituency Management Group (CMG), consisting of a number of specialist marketing service offerings.
The Interpublic Group of Companies was founded in September 1930 as a successor to the advertising agency businesses founded in 1902 and 1911 by A.W. Erickson and Harrison K. McCann, respectively, and was formerly known as McCann-Erickson. In 1961, the company was re-incorporated in Delaware and was named The Interpublic Group of Companies.
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