Interpublic Group (IPG) Shows Promise on Diversification - Analyst Blog
On Jun 8, Zacks Investment Research updated the research report on advertising services provider The Interpublic Group of Companies, Inc. IPG.
Interpublic Group’s digital capabilities, diversified business model and geographic reach offer a distinctive competitive advantage to its clients. The company is expected to achieve targeted levels in the coming quarters based on diversification across emerging regions and collaboration/integration across agencies through technological improvement. Moreover, the company continues to look for strategic investments/acquisitions to expand in high-growth and key world markets. Jack Morton Worldwide acquired Genuine Interactive – a leading digital, mobile and social firm in Boston, which is expected to effortlessly connect clients with consumers. This acquisition is likely to boost Jack Morton Worldwide’s digital offerings.
Additionally, Weber Shandwick, the public relations unit of Interpublic Group, acquired Swedish creative PR agency Prime and its business intelligence division United Minds. This acquisition will help Interpublic Group to expand its footprint in the Nordics and allow it to exploit Prime’s award-winning creative talent, drive innovation and improve client service. With continuous expansion plans and strategic tie-ups, Interpublic Group expects to strengthen its position with respect to new business activities as well as opportunities from existing and new clients. The healthy financials and improving position of ad agencies bode well for the long-term growth of the company.
Cadreon, the digital marketing services platform of Interpublic Group’s IPG Mediabrands, recently announced a partnership with TubeMogul TUBE, a leading enterprise software platform for video advertising, to build an advanced TV automation platform. This new platform is expected to roll out this month with an expert team of professionals working on it. The initiative introduces a new dimension in the industry with the automated system to access TV inventory from a range of suppliers. Interpublic Group plans to first introduce the new system to its clients. The new platform will utilize data from Interpublic’s Audience Measurement Platform including data related to targeting, purchases, and TV viewership.
Interpublic Group currently has a Zacks Rank #3 (Hold). Better-ranked stocks that are worth a look in the industry include Coupons.com Incorporated COUP and FTI Consulting, Inc. FCN, both carrying a Zacks Rank #2 (Buy).
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