Interpublic's MRM Acquires E/OU


Advertising major, Interpublic Group of Companies, Inc. (IPG) recently announced that one of its operating units - MRM - has acquired the Brazilian digital and CRM services agency, E/OU. Post acquisition the integrated unit will be named E/OU MRM and will be managed by the existing employees.

Set up in 2003, E/OU offers multiple services including digital, direct, relationship and CRM services. Some of its major clients include General Motors (GM), Santander, Qualicorp, BASF, Michelin, Universidade Metodista and AC Camargo. The company is considered as one of the fastest growing agencies in its field and has won multiple awards.

The acquisition by MRM, a top global digital agency, is expected to boost its global presence. MRM currently has 31 offices in 22 countries, with some big corporate names on its client list, including General Motors, Nestle, Intel Corporation (INTC), Google Inc. (GOOG), Zurich Financial Services, The Coca-Cola Company, Verizon, MasterCard and Johnson & Johnson.

MRM believes that the newly acquired company complements its service offerings. The company expects E/OU’s unmatched solutions will enable it to offer an enhanced digital brand experience to its clients in Brazil and Latin America.  

MRM is a part of Interpublic’s subsidiary McCann Worldgroup. McCann Worldgroup is a leading global marketing company that caters to advertising, digital marketing/relationship management, event marketing/promotion, consulting/design and public relations, among others.

This acquisition can be considered an effective strategic move by McCann Worldgroup to strengthen its leadership position in Brazil. Earlier this year, the company had acquired Preview, an agency specializing in health and wellness communications.

Interpublic currently carries a Zacks Rank #3 (Hold).

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