MONTREAL--(Marketwire -03/01/12)- iPerceptions Inc. (TSX-V: IPE.V - News), a leading provider of online Voice of Customer (VoC) analytics based on actual visitor feedback, today announced the release of its Automotive Industry Report for Q4 2011. The report found that task completion for visitors who came to the site for owner services increased significantly, from 53.5% in Q4 2010 to 62.5% in Q4 2011 -- almost 10% in just one year.
"Recent enhancements to many automotive owner sections appear to be having a positive lasting effect on vehicle owners, who access these sections to service their vehicles, acquire owner manuals, watch videos and get information about vehicle parts," said Claude Guay, President and CEO of iPerceptions. "These enhancements are important in terms of building trust and encouraging customer loyalty."
In Q4 2011, 57.8% of visitors owned a vehicle of the same brand as the website they were visiting. 19.8% were first-time owners and 38.0% were repeat owners. While the majority did not come for owner services, their ability to access this type of information during a future visit will ultimately increase their brand perception and likelihood to purchase another vehicle of the same brand in the future.
The report is based on immediate post-experience feedback from 41,435 visitors to 21 North American automotive brand websites and 6,737 visitors to 86 international automotive retail websites.
Data contained in the Automotive Industry Report for Q4 2011 represents aggregated information obtained from iPerceptions' webValidator and 4Q Suite surveys. The full report can be found on the iPerceptions website at www.iperceptions.com/resource-center.
iPerceptions is the leader in online Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of actual visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions' clients include well-known brands such as Mercedes-Benz, BMW, MINI, General Motors, Ford, Chrysler, Honda, Hyundai and Volkswagen. For more information, please visit www.iperceptions.com.
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