iSatori Adds the World's Largest Retailer to Its Growing Mass-Market Distribution

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iSatori Adds the World's Largest Retailer to Its Growing Mass-Market Distribution
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With Energize there is no 'rush' at the start and no 'jitters' or 'crash' later in the day. And because …

GOLDEN, CO--(Marketwired - May 16, 2013) - iSatori, Inc. (OTCQB: IFIT) ("the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced the addition of Walmart, the world's largest retailer, to its growing list of mass-market distribution customers.

The initial stocking order for iSatori's Energize (www.isatori.com/energize) product from Walmart is expected to ship by the end of May and be on the retailer's shelves in June. Though specific terms of the order were not disclosed, this initial stocking order will enable iSatori to distribute its Energize product nationally through Walmart stores. iSatori will work closely with Walmart to help "pull" inventory off store shelves through the deployment of a national television and Internet media campaign highlighting the unique advantages of the Energize product. 

"Partnering with Walmart, the largest Fortune 500 company and the world's preeminent retailer, will significantly expand consumer awareness of Energize and further demonstrates our ability to expand distribution into the food, drug, and mass merchandising markets, which account for nearly 70 percent of the $30 billion yearly sales of nutritional supplements," stated Stephen Adele, Founder and CEO of iSatori, Inc. (www.isatori.com). "We expect this new mass market relationship to have a positive impact on the Company's operating performance by growing the number of doors, units sold, and consumers who may be exposed to our products. In addition, we hope to realize positive financial performance from further channel expansion of our product distribution throughout the remainder of the year."

Energize, a product developed by iSatori in collaboration with a doctor, provides prolonged energy with a proprietary, sustained-release delivery system. Contrary to other energy drinks and products on the market, with Energize there is no "rush" at the start and no "jitters" or "crash" later in the day. And because it is a tablet, not a drink or a shot, there is no bitter taste. Energize also represents the best value among energy products on retailer shelves, costing almost half as much per serving as the leading brand of energy shots. Since its introduction by iSatori in 2004, Energize has amassed a growing number of loyal consumers, along with expanded distribution in the mass-market retail channel. In fact, Energize has become America's number one selling energy tablet, as reported by IRI data, June 2012.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB market under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact:
For additional information, please contact:

Stephen Adele
(303) 215-9174
Email Contact

or

RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400
Email Contact
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