iSatori, Inc. Energize Product Now Available at Major Fortune 500 Mass Merchandiser

Marketwired

GOLDEN, CO--(Marketwire - Jan 29, 2013) - iSatori, Inc. (OTCQB: IFIT) ("the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, announced the fulfillment of a significant initial stocking order for its Energize™ (www.isatori.com/energize) product with Walgreens, a Fortune 500 mass merchandiser and the largest drug retailing chain in the United States. 

Consumers can now find Energize on shelves at 8,030 Walgreens retail stores throughout North America. The Company is working closely with this retailer to "pull-through" the inventory in the first quarter of 2013, as management believes the relationship with Walgreens has the potential to materially impact the Company's financial performance throughout the year.

iSatori CEO Stephen Adele (www.isatori.com) noted, "The fulfillment of this order with Walgreens marks the achievement of an important milestone in our new 'mass market' strategy, which targets the placement of our product portfolio into the food, drug, and mass merchandising sales channels. The initial deployment of our Energize product into this new channel will significantly expand the number of retail stores throughout North America where consumers may purchase our products. iSatori believes the potential for the 'mass market' channel to have a material positive impact on the Company's financial performance will be improved by additional new customer relationships as the year progresses."

"Energize, a product developed by iSatori in collaboration with a doctor, is a tablet that provides prolonged energy by using a proprietary, sustained-release delivery system," continued Adele. "So, there's no 'rush' at the start, and consumers do not suffer from 'jitters' or a 'crash' later. And because Energize is not a drink or shot, there's no bitter taste."

Since its introduction by iSatori in 2004, Energize has attracted a growing number of loyal consumers, along with retail distribution. In fact, Energize has become America's number one selling energy pill, as reported by IRI data (June 2012).

About iSatori, Inc.

Globally, the market for sports nutrition, weight loss, and energy nutritional supplements is estimated at US$30 billion (Nutrition Business Journal, SNWL Overview 2012), of which the United States is the largest consumer, representing two-thirds of the world market in both volume and value of retail sales (Euromonitor, 2010). iSatori, Inc. is a consumer products firm, based in Colorado, that develops and sells nutritional products in the performance, weight loss, meal replacement, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact:

iSatori, Inc.
Stephen Adele
CEO
(303) 215-9174
Email Contact

R.J. Falkner & Company, Inc.
R. Jerry Falkner, CFA
(800) 377-9893
Email Contact
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