iSatori, Inc. Reports First Quarter Operating Results

Highlights of Quarter Include Launch of New Products, Upgrade of Internet Marketing Infrastructure, and Continued Progress in Mass-Market Expansion

Marketwired

GOLDEN, CO--(Marketwired - May 15, 2013) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced its first quarter 2013 financial results, which are summarized in the following table. A complete report of the Company's financial results will be available via its Form 10-Q quarterly report filed with the Securities and Exchange Commission today.

 
iSatori, Inc.
Comparative Summary of First Quarter Results
for 2013 and 2012 ($000's)
 
    First Quarter: March 31
    2013   2012
Gross Sales1   $2,919   $2,796
Operating Profit (Loss)   ($81)   $297
Pre-Tax Profit (Loss) per GAAP   ($253)   $668
Less: Product Line Divestiture2   N/A   ($500)
Less: Derivative Valuation3   ($230)   ($16)
Non-GAAP Pre-Tax Profit (Loss)   ($23)   $184
         
1   Does not include cost of returns, promotions, coupons, or other sales discounts used to calculate net sales in accordance with GAAP. Net Sales for the period were $2.204 million and $2.445 million for 2013 and 2012 respectively; please see Company's quarterly SEC report on Form 10-Q as mentioned above.
2   Excludes gain of $500,000 realized in Quarter 1 of 2012 upon the sale of a dormant children's vitamin product line by iSatori.
3   Excludes non-cash net effect of valuation of various derivatives.

Gross sales (non-GAAP) of approximately $2.9 million for the quarter ended March 31, 2013, compared with first quarter 2012 gross sales of approximately $2.8 million. The Company's pre-tax loss (GAAP) for the 2013 first quarter of ($253,000) did not include the benefit of a $500,000 gain realized by the Company in the first quarter of 2012 upon its sale of a dormant product line. A non-GAAP pre-tax loss of ($23,000) in the first quarter of 2013 can be compared with a non-GAAP pre-tax income of $184,000 in the first quarter of 2012. Non-GAAP results for both 2013 and 2012 exclude (1) the one-time gain of $500,000 from a product line divestiture in 2012 and (2) the non-cash net effect of valuation of various derivatives in both years.

Commenting on the Company's financial results, Stephen Adele, Founder and CEO of iSatori, noted, "2013 is developing into an exciting year for iSatori as we proceed with our expansion into the mass market and continue to develop and launch new, category-defining nutritional supplements. While our first quarter 2013 financial results continued to reflect certain costs related to these investments, we are very excited about the growth opportunities available to the Company during the balance of the year and beyond. Our optimism regarding the future revolves around a number of strategic initiatives we began implementing during the second half of 2012.

"Specifically, we have successfully upgraded our Internet marketing infrastructure in a manner that has increased our customer response rate and is expected to lead to improved customer loyalty and higher lifetime values in our direct-to-consumer marketing programs. We have also accelerated our research and development activities to achieve our goal of introducing at least four new products annually. During the past three months, we have already launched two successful nutritional supplement products into the specialty and wholesale markets. Finally, we achieved major breakthroughs in our 'mass market' expansion initiative with our entry into Walgreens and Duane Reade, which are now carrying our time-released Energize tablets in over 6,700 drugstores throughout the United States. Our objective is to establish relationships with two more leading national mass merchandisers this year, as we aggressively pursue the mass-market channel, which is responsible for more than 70 percent of the $30 billion yearly nutritional supplement sales in the U.S. We believe iSatori can replicate the success it has achieved in specialty retail and direct-to-consumer marketing within the mass-market sales channel, thereby creating the potential for much greater sales in the future."

Non-GAAP Financial Measures

iSatori, Inc. has provided financial information in this release that has not been prepared in accordance with GAAP. This information includes non-GAAP adjusted net income (loss). iSatori uses such non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating iSatori's ongoing operational performance. The Company believes that the use of these non-GAAP financial measures provides an additional tool for investors to evaluate ongoing operating results and trends, and in comparing its financial measures with other companies in iSatori's industry, many of which present similar non-GAAP financial measures to investors. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures as detailed above.

 
Reconciliation of Gross Sales
    First Quarter: March 31
    2013   2012
Net Sales   $2,204   $2,445
Add back returns, promotions, coupons, or other sales discounts   $715   $351
Gross Sales   $2,919   $2,796
         

About iSatori, Inc.

iSatori, Inc. is a consumer products firm that develops and sells nutritional products in the performance, weight-loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at www.iSatori.com.

The Company is headquartered in Golden, Colorado (Denver metropolitan area), and its common stock trades on the OTCQB market under the symbol "IFIT."

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

   
   
iSatori, Inc  
Condensed Consolidated Balance Sheets (Unaudited)  
           
  March 31,     December 31,  
  2013     2012  
ASSETS              
Current assets:              
  Cash and cash equivalents $ 2,655,837     $ 1,655,453  
  Investments   -       965,886  
  Accounts receivable              
      Trade, net of allowance for doubtful accounts   1,177,638       1,240,736  
  Income tax receivable   102,452       102,452  
  Other receivables - current portion   9,850       9,850  
  Inventories   1,360,729       1,292,105  
  Assets held for sale   83,823       29,338  
  Deferred tax asset, net   119,032       119,032  
  Prepaid expenses   119,621       156,431  
    Total current assets   5,628,982       5,571,283  
               
Property and equipment:              
  Leasehold improvements   7,928       -  
  Furniture and fixtures   81,620       56,680  
  Office equipment   65,901       36,600  
  Computer equipment   325,941       323,648  
  Dies and cylinders   49,422       49,422  
  Less accumulated depreciation   (355,828 )     (333,388 )
               
    Net property and equipment   174,984       132,962  
               
Note Receivable - net of current portion   81,714       81,714  
               
Other assets:              
  Deferred tax asset, net   97,844       97,844  
  Deposits and other assets   39,339       42,956  
  Debt Issuance Costs   2,500       4,375  
    Total other assets   139,683       145,175  
               
      Total assets $ 6,025,363     $ 5,931,134  
               
LIABILITIES AND STOCKHOLDERS' EQUITY              
               
Current liabilities:              
  Trade accounts payable $ 755,522     $ 518,150  
  Accrued expenses   108,768       242,301  
  Line of credit, less debt discount   1,173,155       1,173,155  
  Current portion of notes payable   23,888       -  
    Total current liabilities   2,061,333       1,933,606  
               
Long-term liabilites              
  Derivative liability   880,696       701,852  
    Total long-term liabilities   880,696       701,852  
               
    Commitments and contingencies (Notes 1,3 and 4)              
               
Stockholders' Equity:              
  Convertible preferred stock, $0.01 par value, 750,000 shares authorized; 22,500 shares issued and outstanding ($450,000 of liquidation value)   225       225  
  Common stock, $0.01 par value, 56,250,000 shares authorized; 12,622,756 shares issued and outstanding   126,228       126,228  
  Additional paid-in capital   4,393,846       4,343,069  
  Accumulated deficit   (1,436,965 )     (1,173,846 )
    Total stockholders' equity   3,083,334       3,295,676  
               
      Total liabilities and stockholders' equity $ 6,025,363     $ 5,931,134  
               
   
iSatori, Inc  
Condensed Consolidated Statements of Operations (Unaudited)  
           
  For the Quarter Ended  
  March 31     March 31  
  2013     2012  
Revenues:              
  Product revenue (Net of returns and discounts) $ 2,203,856     $ 2,445,407  
  Royalty revenue   32,710       30,581  
  Other revenue   19,800       23,729  
    Total revenue   2,256,366       2,499,717  
               
Cost of sales   1,045,113       951,028  
    Gross profit   1,211,253       1,548,689  
               
Operating Expenses:              
  Selling and marketing   316,175       473,679  
  Salaries and labor related expenses   534,328       480,536  
  Administration   416,447       279,796  
  Depreciation and amortization   25,016       17,828  
    Total operating expenses   1,291,966       1,251,839  
               
Income (loss) from operations   (80,713 )     296,850  
               
Gain on sale of product lines   -       499,525  
Other expense   (124,359 )     (16,080 )
Financing expense   (46,761 )     (50,603 )
Interest expense   (1,152 )     (62,089 )
               
Income (loss) before income taxes   (252,985 )     667,603  
               
Income tax expense   (10,134 )     (254,734 )
               
Net income (loss) $ (263,119 )   $ 412,869  
               
Net income (loss) per common share:              
  Basic   (0.02 )   $ 0.06  
  Diluted   (0.02 )   $ 0.06  
               
Weighted average shares outstanding:              
  Basic   12,622,756       6,841,293  
  Diluted   12,622,756       7,166,646  
               
Contact:

iSatori, Inc.
Stephen Adele
303-215-9174
Email Contact

R.J. Falkner & Company, Inc.
Jerry Falkner
800-377-9893
Email Contact

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