iSatori, Inc. Signals 300% Increase in Store Sales of Energize in Walgreens

iSatori, Inc. Signals 300% Increase in Store Sales of Energize in Walgreens

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Energize, the All-Day Energy Pill Click here for high-resolution version

GOLDEN, CO--(Marketwired - Aug 27, 2013) - iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced it has experienced a 300% increase in store sales since its TV advertisement started, coupled with the in-store "scan-down" program.

In Walgreens, sales of the Company's recently placed item, Energize, the All-Day Energy Pill, have accelerated following iSatori's strategic investments in television, Internet, and radio advertising. Energize is expected to continue to generate positive traction through the remainder of the year. The ramp-up for Walgreens is significant because it may foreshadow parallel ramp-up for the Company's placement of its Energize product in Walmart. 

Similarly, iSatori has also experienced positive directional sales traction in other major mass merchandisers, including Duane Reade, the largest retail pharmacy in the New York City area.

Commenting on today's news, Stephen Adele, Chief Executive Officer of iSatori, commented, "If this momentum continues through the end of the year, we expect to be in a position to see Walgreens individually reconfirm its commitment to Energize, ideally positioning iSatori to expand product distribution into additional mass market retailers in early 2014."

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About iSatori, Inc.

iSatori, Inc. is a consumer products firm that develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.


iSatori, Inc.
Stephen Adele or Michael Wilemon
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