iSatori to Launch New Garcinia Trim(TM) Weight-Loss Supplement to Retail Stores Nationwide

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iSatori to Launch New Garcinia Trim(TM) Weight-Loss Supplement to Retail Stores Nationwide
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iSatori expects Garcinia Trim to be positively received by distributors, retailers, and consumers, especially …

GOLDEN, CO--(Marketwired - Apr 10, 2013) -  iSatori, Inc. (OTCQB: IFIT) ("the Company") today announced plans to launch Garcinia Trim™, a new natural weight-loss supplement, with three of America's largest distributors and retailers of specialty dietary supplements: Europa Sports (www.europasports.com), Vitamin World (www.vitaminworld.com), and GNC (www.GNC.com).

Following earlier successes with top-selling diet support supplements developed by its Biogenetic Laboratories division (including Razberri Ketone-Slim™, gcbLEAN800™, and Belly Off™), iSatori expects Garcinia Trim to be positively received by distributors, retailers, and consumers, especially in light of growing media attention to weight-loss botanical Garcinia cambogia supplements.

"A popular television medical show recently called Garcinia a standout diet aid," noted Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. (www.isatori.com). "Though we always recommend incorporating supplementation into a healthy exercise and smart eating plan, new research suggests Garcinia cambogia could be the ingredient that lets dieters lose weight without any special diet or exercise."

The key to Garcinia's potential benefits appears to be a compound called hydroxycitric acid (HCA), which has been shown to naturally suppress appetite by boosting serotonin. In a Georgetown University study, Garcinia increased subjects' serotonin levels by up to 45%, while reducing levels of leptin, a hunger-revving hormone, by up to 38%. "So the theory goes," continues Adele, "with more serotonin, emotional urges to eat seem to decrease."

"As with all BioGenetic supplements," Adele adds, "we went to great lengths to secure the highest quality ingredients available. Within Garcinia Trim, we use the highest standardized extract of HCA possible, at 60%, along with the scientifically validated efficacious dosage, to ensure it was able to meet our standards."

iSatori will be ready to ship to retailers who placed pre-orders in April, and the product will be available nationwide in early May nationwide at GNC, the world's largest specialty supplement retailer, with over 6,000 stores in the U.S. and locations in 49 other countries; and at Vitamin World, the nation's largest discount vitamin and supplement retailer, with over 600 locations. As the exclusive distributor, Europa Sports, the nation's largest sports and health nutrition wholesale distributor, which supplies over 14,000 specialty and independent retailers, will also being carrying Garcinia Trim, along with iSatori's other diet products.

Consumers interested in finding Garcinia Trim are directed to the Biogenetic Laboratories website at www.BioGeneticLabs.com to locate their nearest retailer, or they can order direct by calling iSatori at 1-866-688-7679. Those seeking weight-loss education and support, and additional product information on Garcinia Trim, should visit their social community site at http://www.facebook.com/BiogeneticLabs.

Retailers interested in carrying Garcinia Trim can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

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For additional information, please contact:

Sue Mosebar
(303) 215-9174
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RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400
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