iSatori Launches Bio-Gro(TM), a New, Disruptive Sports Nutrition Product Expected to Create an Entirely New Supplement Category

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iSatori Launches Bio-Gro(TM), a New, Disruptive Sports Nutrition Product Expected to Create an Entirely New Supplement Category
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One small 1.5-gram scoop of Bio-Gro contains about the same bio-active equivalents as one larger 25-gram …

GOLDEN, CO--(Marketwired - Apr 23, 2013) - iSatori, Inc. (OTCQB: IFIT) ("the Company") announced today its highly anticipated and most disruptive, new product launch with the introduction of Bio-Gro™ Protein Synthesis Amplifier (www.iSatori.com/BioGro), powered by Bio-Pro™ Bio-Active Peptides. After partnering with America's largest distributor of sports supplements, Europa Sports (www.EuropaSports.com), iSatori quickly pre-sold the first two production runs of Bio-Gro to satisfy strong demand from retailers and anticipated consumer enthusiasm for the product.

"Early signs of strong demand suggest Bio-Gro will be a true 'game-changer' for our industry," noted Stephen Adele, Founder and CEO of iSatori, Inc. (www.isatori.com). "We are the first to introduce a unique breed of designer supplementation called Bio-Active Peptides, a newly developed product category that has never existed in sports nutrition. As a result, we expect Bio-Gro to be highly disruptive to the existing market for protein powders, the largest segment of our industry." 

According to David Sandler, Director of Science and Education at iSatori, "We have custom engineered, and filed for patents on, the first and most technically advanced, low molecular weight, micro-concentrated form of Bio-Active Peptides (or BAP's), which are made from the highest grade bovine colostrum. These customized BAP's were designed to provide a supra-physiological effect that, upon consumption, signals the body to amplify its natural protein synthesis process. This helps individuals develop lean muscle and recover from intense workouts faster than the body can on its own, no matter how much protein is consumed. And because every batch is tested by Informed Choice™, Bio-Gro is an extremely useful product for athletes who are tested for banned substances.

"Most exciting is that one small 1.5-gram scoop of Bio-Gro contains about the same bio-active equivalents as one larger 25-gram scoop of whey protein concentrate powder. Because Bio-Gro is about 25 times more concentrated than regular protein powders in its bio-actives, the cost per serving to the consumer is approximately half the cost of conventional whey proteins. As well, Bio-Gro does not contain any of the calories, fats, or sugars of most proteins."

Adele concluded, "Considering that protein supplements represent the largest segment [about 40%, according to Nutrition Business Journal SNWL, 2012] of the $30-billion supplement industry, Bio-Gro represents a very large market opportunity for iSatori."

Europa Sports, the nation's largest wholesale distributor of sports and health nutrition supplements which supplies over 14,000 specialty and independent retailers, will begin shipping Bio-Gro immediately to those fortunate retailers that already pre-ordered. Retailers interested in carrying Bio-Gro can contact Europa Sports at 1-800-447-4795 or visit http://www.EuropaSports.com.

Consumers interested in finding Bio-Gro are directed to the Company's website at www.iSatori.com/BioGro, or they can order direct by calling iSatori at 1-866-688-7679.

About iSatori, Inc.

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB market under the symbol "IFIT." More information about the Company is available at http://www.isatori.com.

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact:
For additional information, please contact:

Stephen Adele
(303) 215-9174
Email Contact
or
RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400
Email Contact
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