UPDATE: iSatori Partners With Purity Life in Canada, Fulfilling Distribution to Wal-Mart and Loblaws, Canada's Largest Mass Market Grocer Retailers

Marketwired

GOLDEN, CO--(Marketwire -08/29/12)- iSatori, Inc. (IFIT) (IFIT), a developer and marketer of premium, scientifically engineered nutritional supplements, recently partnered with Canada's largest natural health products supplier, Purity Life (http://www.puritylife.com/). Purity Life supplies and markets nationally to Canada's leading health-food stores, pharmacies, grocery stores, and mass market retailers. And now they're proudly extending the availability of America's number one selling energy pill (IRI data, June 2012) Energize™, developed by iSatori, into Canada.

"Our new partnerships with Purity Life in Canada will afford the Energize brand greater leverage in building a broader base of distribution and will now enable us to reach more energy-seeking consumers," shares Collin Cogdill, Director of Global Sales & Brand Strategy at iSatori.

CEO and founder of iSatori, Stephen Adele, goes on to say, "We're excited about expanding our footprint in Canada with such strong industry partners, and knowing that Wal-Mart and Loblaws are two of Canada's largest retailers, serviced by Purity Life, also helps bring more credibility to the Energize brand."

Globally, the market for sports nutrition, weight loss, and energy nutritional supplements is estimated at US$30-Billion (Nutrition Business Journal, SNWL Overview 2012), of which the United States is the largest consumer, representing two-thirds of the world market in both volume and value of retail sales (Euromonitor, 2010). iSatori is a consumer products firm which develops and sells nutritional products in these sectors through their online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at http://www.isatoritech.com.

Located in Acton, Ontario, and in Vancouver, British Columbia, with over 150 brands, Purity Life represents and offers some of the world's premium dietary supplements, natural personal care products, teas, natural health foods, and earth-friendly household goods throughout Canada. More information about Purity Life can found at their website: http://www.puritylife.com.

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

Contact:

iSatori, Inc.
Stephen Adele
CEO
303-215-9174
Email Contact

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