iServe Residential Lending, LLC Selects Mortgage Returns for Marketing and Reporting Solutions

Uses advanced automated marketing solutions to generate new business and grab market share

Business Wire


Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, has announced that iServe Residential Lending, LLC has selected the company’s TRUE CRM technology to manage its marketing campaigns and business analysis capabilities.

iServe Residential Lending, a multi-state residential mortgage banker, chose Mortgage Returns’ TRUE CRM system to facilitate its one-to-one marketing campaigns and address its reporting needs. After using other CRM systems without results, the lender sought the company’s system as it searched for a more robust, easy-to-use library of marketing collateral to cut out the time-consuming process of creating its own materials, such as agent flyers and co-branded emails, from scratch. Mortgage Returns also provides iServe Residential Lending with a sophisticated reporting and analytics network that generates detailed reports on marketing ROI to company administrators as well as branches.

“After receiving a demo of the Mortgage Returns TRUE CRM system, it quickly became apparent that we could transform our marketing efforts into measurable results using their marketing solutions platform,” said Ken Michael, Co-Chief Executive Officer of iServe Residential Lending. “Our relationship with Mortgage Returns is further strengthened by their customer support that continues after we have selected and implemented the technology.”

“Our main goal is to provide customers with a TRUE CRM system that generates new business and revenue,” said Jim Blatt, CEO of Mortgage Returns. “iServe Residential Lending is using our dynamic catalogue of marketing materials and user-friendly reporting capabilities to focus marketing efforts and restore profitability.”

About Mortgage Returns

St. Louis-based Mortgage Returns provides a TRUE CRM and automated marketing solution that transcends traditional marketing by enabling originators to improve the effectiveness of their outreach programs and maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 9,000 mortgage originators nationwide. Mortgage Returns’ customized marketing solution also increases referrals and cross sell opportunities for more than 300 financial institutions. For more information about Mortgage Returns, visit

About iServe Residential Lending, LLC

iServe Residential Lending, LLC (iServe Residential Lending), a mortgage banker offering a full line of FHA, Agency, Jumbo, HomePath, HomePath Renovation, 203K, USDA, Reverse, VA and Jumbo loan programs, was acquired by affiliates of NAD in June of 2009. iServe Residential Lending currently holds licenses to operate in 22 states. iServe Residential Lending is a U.S. Department of Housing and Urban Development (HUD) approved, Federal Housing Administration (FHA) lender with direct endorsement (DE) authority and is approved by GNMA. For more information, please visit

For Mortgage Returns
Ann Bates, 678-781-7225


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