TORONTO, ONTARIO--(Marketwired - Dec 9, 2013) - ISIS Lab Corporation (TSX VENTURE:LAB) (the "Company" or "ISIS") is pleased to announce the appointment of Ms. Michele Clayborne as Vice President of Public Relations & Branding.
With over twenty years of experience in the Consumer Relations and Marketing sector, Ms. Clayborne has launched and driven brand awareness of internationally recognized products and services in over sixteen countries. She has also been responsible for leading an international team of branding experts in London, Paris, Spain, Italy, Germany, the CEE, Russia, and the United States.
"Michele's international experience in corporate alignments, gaming, entertainment, and pop culture sponsorships is an excellent fit to globally launch and branding the IsisFriends® platform and future product offerings," said Daniel Kajouie, Chairman and CEO.
Prior to joining Isis Lab Corporation, Ms. Clayborne was the Consulting Head of Global Public Relations for Full Tilt Poker ("FTP"). Ms. Clayborne joined FTP during the beta testing phase, and was responsible for driving awareness of FTP's partnership campaigns with brands such as the MMA, Virgin Atlantic's Formula One Grand Prix Racing Team, and the Sundance Film Festival, as well as various TV partnerships, which were significant contributors to FTP receiving both a multi-dollar valuation and second in the online poker category.
Ms. Clayborne has also served as Vice President of Consumer Communications and Entertainment with Fleishman-Hillard International Communications in Los Angeles - a globally recognized firm. Her work in the entertainment sector is well diversified, having served as the Manager of Corporate Relations for SKY Pictures (a division of BSKYB) in London, England, as a consultant for MTV Europe, and Manager of Public Relations for PolyGram Films, where she executed multi-million dollar campaigns, press tours, premiers & special events. Ms. Clayborne is a voting member of the British Academy of Film and Television (BAFTA).
"I am thrilled to join such an innovative and forward thinking organization. Technology and online endeavors are at the intersection of everyday life and I am proud to contribute to the Isis Lab family of brands," said Michele Clayborne.
About ISIS Lab Corporation.
ISIS is the developer and provider of an award winning social gaming software platform. With experienced social gaming leadership and development teams, ISIS Lab looks to leverage the anticipated growth in regulated, real-money, online gaming through the application of the social graph and the gamblification of social games. The ISIS platform was developed for both social gaming and monetized gaming for clients operating within regulated markets. For ISIS clients operating within fully regulated markets the company offers a turnkey solution including a full commerce application and back office suite. ISIS was the winner of the 2013 Most Innovative Startup Company of the year at the 2013 GIGSE Conference in San Francisco, California.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Information:
Certain statements in this press release may constitute "forward looking'' statements which involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. When used in this press release, such statements may use such words as "may'', "will'', "expect'', "believe'', "plan'' and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this press release. The forward looking statements involve a number of risks and uncertainties. These risks and uncertainties include, but are not limited to, the Company's stages of development, long term capital requirements and future ability to fund operations, regulatory requirements, general economic, market or business conditions and future developments in the sectors of the economy in which the business of ISIS operates. The foregoing list of factors is not exhaustive. Please see the Company's prospectus dated October 23, 2013, available on www.sedar.com, for a more detailed description of the risk factors. The Company undertakes no obligation to update publicly or revise any forward looking information, whether a result of new information, future results or otherwise, except as required by law.
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