"ITC has raised prices for Gold Flake King-Size (GFK) from 136 rupees to 150 rupees (pack of 20)," UBS said in a note to its clients on Monday.
The bank adds this price increase will add 1 percent to cigarette revenues and 2-3 percent to the segment's operational profit, all else remaining unchanged.
A company spokeswoman was not immediately reachable for comment.
(Reporting by Abhishek Vishnoi)
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