Jacksonville Riverfront Mansion Sold at a Live Auction by Platinum Luxury Auctions

PR Newswire

JACKSONVILLE, Fla., July 15, 2014 /PRNewswire/ -- Platinum Luxury Auctions, a market leader in the auction sale of multimillion-dollar properties, has announced the successful auction of a riverfront estate in Jacksonville, Florida. The sale was conducted in collaboration with area listing brokerage Coldwell Banker Vanguard Realty. Seven bidders registered to bid on the property following a nearly six-week promotion and preview period. Originally listed for $5.2 million, the home endured six years on the market, ultimately being reduced to a list price of $2.9 million prior to the launch of the auction. Platinum has reported the final sale price as being in excess of $2 million. Closing is scheduled within 30 days.

"We are pleased to announce we have now sold two luxury properties on opposite ends of the country for this seller," said Trayor Lesnock, president of Platinum Luxury Auctions, noting that the firm sold the seller's townhome in Snowmass Village, Colorado in March 2013. "In an industry that is often seen as being based entirely on 'one-off' sales, our ability to earn the same client's business on two separate occasions speaks volumes about Platinum's level of service and performance."

The auction generated tremendous interest in the estate, including more than 3,100 recorded views of the property's online brochure, nearly 200 direct inquiries, and more than 160 on-site property visits. The buyer, who is a chief executive of a large supermarket corporation, exchanged text messages with his wife - who was on site for the auction - to outbid the six other bidders during a fast-paced bidding war that lasted a mere 20 minutes. The couple intends to make the estate their primary residence, with plans to perform a number of renovations prior to moving into the home.

Perched on the east bank of the St. John's River and offering western sunset views, the property boasts a 1.5-acre lot, an electronic entry gate, saltwater pool, spa tub, gas fire pit, barbeque area, and a 500-foot hand-railed dock equipped with double boat lifts and a two-story boathouse. The interiors offer more than 8,500 square feet, with 5 bedrooms, 5 full and 3 half baths, and a 4-car garage. Additional features include six gas fireplaces, a gourmet kitchen, and an immense second-story balcony. 

"Based on the success of this sale and the strong buyer response to the luxury auction process in the Jacksonville marketplace, I expect several other auctions in this area to be part of our fall and winter sales schedules," noted Brad Pruitt, a Platinum executive who managed the sale for the firm.

For additional information on the property and the sale, visit JaxLuxuryAuction.com.

About Platinum Luxury Auctions

Platinum Luxury Auctions is a veteran auction firm specializing in the non-distressed sale of multimillion-dollar properties in affluent markets nationwide. The firm's principals have closed more than $350 million in luxury real estate auction sales, and have consulted on more than $1.25 billion in additional luxury properties. Learn more at PlatinumLuxuryAuctions.com.