JAKKS Brings Interactive Disney Toys


JAKKS Pacific Inc. (JAKK) is on the verge of introducing an innovative DreamPlay series of toys under the Disney brand. In this regard, JAKKS Pacific and NantWorks LLC’s joint venture, DreamPlay Toys LLC has entered into an agreement with The Walt Disney Co. (DIS). However, the agreement is subject to certain terms and conditions.

DreamPlay’s products will be based on NantWorks’ advanced iD image recognition technology. With the help of this technique, the user will be able to link his Disney toys with various animated video contents and virtual games through smartphones or tablets.

Consumers can access these new gaming products through an application, which will be available for download on both Apple Inc.’s (AAPL) iOS and Google Inc. (GOOG) developed Android devices. These DreamPlay products are expected to be available in the U.S. from fall 2013. The products are likely to debut globally in 2014.

According to the partnership, JAKKS will allow Disney to deploy its DreamPlay techniques. In addition, Disney will also have the access to the company’s various toy-related consumer products.

As per JAKKS Pacific, this collaboration will introduce a new era to the gaming arena through integrating physical toys with the digital world.

Based in Malibu, California, North America, JAKKS Pacific is a multi-brand company that has been designing and marketing a broad range of toys and consumer products since 1995. It has emerged not only as one of the top five U.S. players in toys and leisure products, but also as a more diversified consumer products company.

We currently have a long-term Neutral recommendation for the stock. JAKKS Pacific currently retains a Zacks Rank #3 (Hold).

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