EMERYVILLE, Calif.--(BUSINESS WIRE)--
Jamba Juice Company (JMBA), a leading health and wellness brand, announced today that for the second consecutive year, the Company has met its commitment to help raise funds and generate awareness for the American Heart Association (AHA). The company deployed various assets to support the AHA’s efforts in improving childhood health, which include funding research, prevention, advocacy and community outreach focused on the prevention of childhood obesity and children’s heart defects.
During four weeks in February and March, Jamba raised over $200,000 in the California market through the Whirl’d Hearts campaign, including the contribution of $1 for each sale of Jamba oatmeal during one week of the campaign and sales of value-added coupon packs which provided consumers with over $10 in coupons in return for a $1 donation. The back of the coupon pack featured health information and spotlighted the AHA’s work. Consumers who donated $1 received recognition with their names placed on hearts posted on Jamba Juice’s store walls. Over $100,000 of the money raised helped fund the AHA’s annual Heart of Gold Ball.
A portion of the funds were raised during Jamba’s second annual silent auction held at the Company’s Emeryville Support Center on March 14th. Local businesses, sports teams, athletes and community organizations joined Jamba in contributing items for the auction, which was attended by employees and associates from other local businesses. Jamba Juice team members were empowered with lifesaving skills through the AHA “Hands-Only” CPR training sessions.
“I am pleased once again with the way our organization sprang to action to support the important work that the American Heart Association is doing,” said Jamba chairman, president and CEO James D. White. “The work that the AHA does will provide care and support for children in need, both today and in the future, especially for those who do not have access to nutritious food and safe community parks and centers in which to play.”
Jamba’s efforts will contribute to the AHA’s East Bay Heart Ball campaign, which is expected to raise up to $1,000,000 and which will culminate at the Heart of Gold Ball on May 31st.
About Jamba Juice Company
Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods, and snacks. As of April 1, 2014, there were 854 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes, and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
- Volunteering & Philanthropy
- Society & Culture
- Jamba Juice
- American Heart Association
Mike Fuccillo, Dir. Corporate Communications