NEW YORK, July 22, 2013 /PRNewswire/ -- JCDecaux, the number one outdoor advertising company worldwide, unveiled giant twin HD digital signs at JFK's Terminal 1. The two high-definition digital signs, each measuring over 15 feet by 7 feet, feature fully synchronized content and are strategically located above the terminal's TSA security entrance where they will be seen by 100% of departing passengers.
Terminal 1 is one of the most affluent gateways with 4.6 million annual passengers traveling to Europe, Asia and Mexico with 21 airlines, such as Air France, Lufthansa, Alitalia, Aeroflot, Aeromexico, Japan Airlines, Korean Air and Air China. The terminal also provides one of the most comprehensive travel retail offerings with many high-end, upscale boutiques for wines and spirits, cosmetics, jewelry, fashion and accessories.
LVMH will run exclusively for 18 months on the twin HD digital signs, featuring brands such as Christian Dior, Donna Karan, Marc Jacobs, Bulgari, TAG Heuer, Kenzo, Belvedere, Hennessy, Parfums Givenchy and Louis Vuitton. The twin HD digital signs are the first of its kind in North America and provide LVMH with a unique way to showcase its unique portfolio of prestigious brands.
"We are delighted to have extended our global partnership with LVMH to the US," said Jean-Luc Decaux, Co-Chief Executive Officer of JCDecaux NA. "The development of such an iconic digital sign, which features full motion creative, will be both powerful and engaging for the brands while truly transforming the passenger experience throughout their journey."
"As airports are a key area of development for LVMH, we are pleased to further extend our partnership with JCDecaux in the key hubs worldwide, and particularly in the US Market. The exclusiveness of the site and the quality of the screens match the level of excellence developed by each of our brands," said the LVMH Media Department.
JCDecaux is the number one outdoor advertising company in the world and the market leader in Europe and Asia-Pacific. JCDecaux is listed on Euronext Paris and is part of the Euronext 100 index. JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of street furniture, transport advertising and billboard. Employing a total of 10,484 people, the Group has operations in 55 countries around the world (1,002,800 advertising panels), and is present in 3,700 cities of more than 10,000 inhabitants.
LVMH Moet Hennessy Louis Vuitton is represented in Wines and Spirits by a portfolio of brands that includes Moet & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d'Yquem, Hennessy, Glenmorangie, Ardbeg, Vodka Belvedere, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton, Wen Jun. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Céline, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs and Berluti. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing as well as in other activities through DFS, Sephora, Le Bon Marche, Samaritaine and Royal Van Lent. LVMH's Watches and Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches, Zenith, Fred, Hublot and De Beers Jewellery, a joint venture created with the world's leading diamond group.
- Consumer Discretionary
- Louis Vuitton
- Parfums Givenchy
- Christian Dior