JCPenney Is Bringing Back One Thing Ron Johnson Hated [THE BRIEF]

Business Insider

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JCPenney logo at Manhattan Mall

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Good morning, AdLand. Here's what you need to know today:

Just one week after Ron Johnson was ousted at JC Penney, the retailer is bringing back one marketing strategy that the ex-CEO hated but customers loved: Welcome back, coupons. Myron Ulman, who is replacing Johnson at the moment, said in a statement, "M y plan is to immediately engage with the company's customers, team members, vendors and shareholders, to understand their needs, views and insights."

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