JELL-O to Make Taste of Football Defeat Sweet at Close of Big Game

"Pudding Surprise" to Bring Thousands of JELL-O Cups to Runner Up's City

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JELL-O to Make Taste of Football Defeat Sweet at Close of Big Game
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JELL-O Pudding Surprise Ad Click here for high-resolution version

GLENVIEW, IL--(Marketwire - Feb 2, 2013) - While one city may not win the trophy Sunday, they will be getting a cup... of JELL-O® pudding. Second place is nothing to be ashamed of and JELL-O, one of America's most beloved and iconic brands, is honoring the football team, its city and its fans that do not win with a new 30-second TV spot that will premiere following the game. The spot will also announce a "Pudding Surprise" event Tuesday, February 5 in the runner up's city.

While all the talk these days is about advertising during the big football game and which team is favored to win, JELL-O is the first to take a different approach and celebrate the runner up. As a continuation of the "Fun Things Up" campaign, which kicked off with JELL-O saving the world from the Mayan apocalypse, this new 30-second TV spot will show JELL-O celebrating the accomplishments of the team. The spot was created by CP+B.

"A successful season is reason enough to celebrate, because even when you lose some, you win some," said Greg Gallagher, Senior Brand Manager, JELL-O, Kraft Foods Group, Inc. "JELL-O has always been about funning things up and we want to put a smile on the town that has its spirits down -- plus nothing masks the bitter taste of defeat like the sweet taste of JELL-O Pudding."

To make the defeat even sweeter, JELL-O is enlisting the help of a former player to lead the charge and hand out JELL-O at Tuesday's event.

For more information about the pudding drop, visit www.FunThingsUp.com. And, since no one likes being pushed when they're down, fans will be able to download a browser plug-in at www.FunThingsUp.com to block any gloating from winning city fans.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of approximately $19 billion in 2011. Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

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