Jesse Itzler Joins BillMyParents Board of Directors

Marketwired

SAN DIEGO, CA--(Marketwire -08/30/12)- BillMyParents, Inc. (BMPI) (BMPI) -- the Responsible Teen Spending Company -- announced today the appointment of entrepreneur Jesse Itzler to the Company's Board of Directors.

Mr. Itzler is the co-founder and former Vice Chairman of Marquis Jet Partners, the world's largest private jet card company which sold to Net Jets/Berkshire Hathaway in 2010. He recently created the brand incubator and marketing firm The 100 Mile Group, which he serves as the managing member. The 100 Mile Group's notable ventures include, among other projects, ZICO Coconut Water, Voli Light Vodkas and Sheets Energy Strips, which was co-founded with LeBron James.

"Jesse has an affinity for creating successful brands and companies from the ground up," said Mike McCoy, BillMyParents Chairman and Chief Executive Officer. "His entrepreneurial mindset and global brand expertise will be valuable contributors to our success going forward."

"I am honored to join the BillMyParents board and look forward to collaborating with this exciting team to further the company's success," said Mr. Itzler.

A graduate of American University and a former recording artist, Mr. Itzler has completed a 100-mile run and played on the USA Masters Maccabi basketball team. Through his 100 Mile Man Foundation, he has raised several million dollars for a variety of worthy charitable causes.

For more information, please visit: www.BillMyParents.com

About BillMyParents
BillMyParents, Inc. (BMPI) (BMPI), the responsible teen spending company, offers a solution for parents who want to help their teens develop smart spending habits. The BillMyParents SpendSmart MasterCard card is the instantly trackable, reloadable MasterCard prepaid card that lets parents and teens track spending in real time. Features include the ability to instantly lock, unlock and reload the card at any time; text alerts to parents and teens showing real-time transaction details with each purchase; and the freedom and security of a MasterCard prepaid card without the risk of overdrafts, accruing debt or affecting credit scores. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

The BillMyParents SpendSmart MasterCard card is issued by University National Bank pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Sunny Zobel
503.927.4488
sunny@zumyum.com

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