Josef Mandelbaum, the CEO of Perion Network Ltd. (PERI), Interviews with The Wall Street Transcript

Wall Street Transcript

67 WALL STREET, New York - June 10, 2014 - The Wall Street Transcript has just published its Business and Application Software Report offering a timely review of the sector to serious investors and industry executives. This special feature contains expert industry commentary through in-depth interviews with public company CEOs and Equity Analysts. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Cloud Computing Secular Trends - Application Software Consolidation Activity - Cloud Computing and SaaS Trends - Larger IT Systems Upgrades - B2B Recovery - Paradigm Shifts in Software - Software-Defined Data Centers - Business Services Capex Spending

Companies include: Perion Network Ltd. (PERI) and many more.

In the following excerpt from the Business and Application Software Report, the CEO of Perion Network Ltd. (PERI) discusses company strategy and the outlook for this vital industry:

TWST: Looking at the products that you offer on the website, some of them seemed like consumer products, such as IncrediMail and PhotoJoy. Do you also have a consumer side to your business?

Mr. Mandelbaum: We have a small consumer side; originally, the company was founded as an app developer. One of the reasons why we think we are actually uniquely qualified to be a very good partner for a lot of those app developers is because we were - and we are still are - one. But the focus of the business shifted over the course of these last six to eight months, especially after we closed our acquisition of the ClientConnect business of Conduit; that business was 100% a B2B business, and now that's more than three quarters of our revenues. We did an acquisition that's unique; we bought a company that was three times our size, and therefore, the main assets of our business became what I mentioned before on the B2B side, but we do think having our own apps keeps us grounded in understanding the needs of the app developer.

TWST: When the acquisition of ClientConnect was completed earlier this year, was the strategy at the time to move the business to a B2B focus?

Mr. Mandelbaum: Yes. We realized later on in the old Perion business that a lot of the things we were finding to be problems and challenges for the app developer - which was us - we were getting good at overcoming a lot of them. And we thought, "Well, this is probably a bigger opportunity to help us support other app developers," and the ClientConnect part of the Conduit business was a very, very scalable, excellent technology, great customer-service type of platform.

TWST: Do you foresee any other acquisitions in the near future that would continue this push into the B2B side?

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

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