NEW YORK, Nov 13 (Reuters) - JPMorgan Chase & Co canceled a question and answer session on Twitter withveteran investment banker Jimmy Lee after being flooded withinsulting questions less than 24 hours before the session was tobegin.
"Bad idea! Back to the drawing board," spokesman BrianMarchiony said by email on Wednesday evening.
JPMorgan had started promoting the session with Lee, a vicechairman and deal rainmaker at the bank, last week on the socialmedia site. The company had asked Twitter users to sendquestions marked with the hashtag #AskJPM in advance.
Few questions appeared until Wednesday afternoon, whenresponses piled in, many making fun of the attempt to use socialmedia, insulting executives and reminding readers of the bank'srecent legal problems.
"Reading the #AskJPM Twitter feed makes it seem JPM put a'kick me' sticker on its back when it rolled out that hashtag,"wrote one user.
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