Justin Bieber and BillMyParents Enter Into Strategic Partnership to Promote Responsible Teen Spending

Marketwired

SAN DIEGO, CA--(Marketwire - Nov 28, 2012) - Global pop/R&B music phenomenon Justin Bieber and BillMyParents (OTCQB: BMPI) -- the Responsible Teen Spending company and payments industry award-winner -- have entered into a strategic partnership. Justin Bieber will act as a brand ambassador for a new teen prepaid debit card through various forms of media, including social media, to drive awareness of BillMyParents and encourage responsible teen spending. In collaboration with BillMyParents, Mr. Bieber will produce a series of videos promoting responsible spending among teens and offer unique cardholder experiences. Justin Bieber has amassed over 3 billion views on YouTube, over 48 million Facebook fans and more than 30 million Twitter followers.

The Artist of the Year winner at the 2012 American Music Awards and winner of a seven American Music Awards as well as 12 Teen Choice Awards the 18-year-old Bieber is a self-taught musician who can play the drums, guitar, piano and even the trumpet. He founded the BELIEVE Charity Drive through which fans can donate to the charity of their choice, including Project Medishare, City of Hope, Boys & Girls Clubs of America and Pencils of Promise.

"In addition to his many musical talents, Justin Bieber is a smart, motivated and socially conscious artist who actively works to have a positive social influence on his tens of millions of fans worldwide," said Mike McCoy, Chairman and CEO BillMyParents. "Our mission is to help families teach responsible spending habits. By combining our new teen prepaid debit card with Justin's vast reach and financial educational materials, we can empower countless families with teens to think about responsible spending in a new and better way."

About Justin Bieber
Justin Bieber -- one of the most googled people on the planet -- has amassed over 3 billion views on YouTube, over 48 million Facebook fans and more than 30 million Twitter followers. Bieber's current album BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets such as the United States, United Kingdom, Canada, Australia and Brazil. The platinum album's first two singles "Boyfriend" and the #1 radio smash "As Long As You Love Me" feat. Big Sean are both multiplatinum. Bieber's current Believe World Tour sold out in 45 minutes and is the #1 grossing tour in the world according to Billboard magazine. "Beauty And A Beat," which features Nicki Minaj, recently smashed the VEVO record for the most watched music video in 24 hours delivering 10.6 million views. The video is currently at more than 93 million views since its VEVO premiere on Friday, October 12.

About BillMyParents
BillMyParents, Inc.
(OTCQB: BMPI), the Responsible Teen Spending Company, offers payment solutions for parents who want to help their teens develop smart spending habits. BillMyParents provides parents with a modern way to help teach their teens financial responsibility, when it counts. For more information, please visit www.BillMyParents.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contact:
Media
Melissa Baer
Sunshine Sachs
baer@sunshinesachs.com

Investor Relations Inquiries:
Laurel Moody
Corporate Profile, LLC
lmoody@corporateprofile.com

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