JYSK Favours LE SAC PLUS and Quebecor Media's Printing Solutions to Support its Growth in Quebec and English Canada

Marketwired

MONTREAL, QUEBEC--(Marketwire - Feb 15, 2013) - Quebecor Media and LE SAC PLUS are pleased to announce a new multiyear agreement to print and distribute JYSK stores'' flyers in Quebec and English Canada. Quebecor Media will print over 4 million promotional flyers per week for JYSK at its state-of-the-art plants located in Mirabel and Islington. The agreement also calls for nearly 23 million flyers per year to be distributed exclusively in LE SAC PLUS distribution bag across Quebec. In addition, the agreement provides for extensive distribution in English Canada in collaboration with Sun Media newspapers. Finally, Quebecor Media will develop a Quebec-wide media campaign for JYSK, which will be carried out with its several media platforms: newspapers, television, magazines and Internet. This comprehensive, integrated marketing package will support the marketing strategy of JYSK, which has more than 2,000 stores worldwide, including over 50 stores in Canada, and soon 8 in Quebec. 

"We were impressed by Quebecor Media''s printing solutions and their level of technological innovation in distribution," said Ludvik Kristjansson, CEO of JYSK Canada. "Quebecor Media offered us an integrated solution that matched our needs perfectly. We are very enthusiastic about this new partnership."

"Supporting the branding and growth strategies of advertisers such as JYSK is definitely part of the added value provided by our integrated service offering," said Pierre Karl Péladeau, President and CEO of Quebecor Media. "We are proud to be able to offer our clients cutting-edge printing solutions, the vast LE SAC PLUS network covering all of Quebec, and a robust network in English Canada. All these advantages, combined with creative multimedia solutions that leverage the synergy between our subsidiaries, make Quebecor Media a partner of choice for JYSK and all advertisers."

JYSK joins the list of blue-ribbon advertisers, including Jean Coutu, Sears Canada, Linen Chest, Centre Hi-Fi, Stereo Plus and Ashley Furniture to name just a few, that have chosen LE SAC PLUS and Quebecor Media''s innovative solutions to promote their brand and their products. Quebecor Media''s network reaches up to 3.5 million in Quebec alone, including up to 6.5 million Canadian households per week, making Quebecor Media the largest distributor of flyers in Canada. Moreover, Quebecor Media''s properties (newspapers, magazines, websites, TV channels and illico) together reach 96% of Quebec households each week.

About Quebecor Media

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), one of Canada''s most important holding company operating in the telecommunications and media businesses. With more than 16,000 employees, Quebecor Media Inc., through its subsidiary Videotron Ltd., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and mobile telephony. Through Sun Media Corporation, Quebecor Media Inc. is the largest publisher of newspapers in Canada. It also operates Canoe.ca and its network of English- and French-language Internet properties in Canada. In the broadcasting sector, Quebecor Media Inc. operates, through TVA Group Inc., the number one French-language conventional television network in Québec, a number of specialty channels, and, through Sun Media Corporation, the English-language SUN News channel. Another subsidiary of Quebecor Media Inc., Nurun Inc., is a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is also active in magazine publishing (Publications TVA Inc.), book publishing and distribution (Sogides Group Inc., CEC Publishing Inc.), the production, distribution and retailing of cultural products (Archambault Group Inc., TVA Films), video game development (BlooBuzz Studios, L.P.), DVD, Blu-ray disc and videogame rental and retailing (Le SuperClub Vidéotron ltée), the printing and distribution of community newspapers and flyers (Quebecor Media Printing Inc., Quebecor Media Network Inc.), news content production and distribution (QMI Agency), multiplatform advertising solutions (QMI Sales) and the publishing of printed and online directories, through Quebecor MediaPages .

About JYSK

JYSK - Bed • Bath • Home - is a Scandinavian-based retailer with over 2,000 locations in 34 countries worldwide. The first Canadian JYSK store opened in 1996 by Jakup Jacobsen in Port Coquitlam, British Columbia. Currently, there are over 50 JYSK locations across Canada from British Columbia to Nova Scotia. JYSK specializes in Scandinavian and North American style furniture including beds, tables, bookcases, sofas, and dining sets. Duvets and pillows are a JYSK trademark and the company is one of the world''s largest buyers of these products, making JYSK an expert in products for a good nights'' sleep. JYSK also sells a large selection of spring and foam mattresses that range in price to fit every budget, in addition to bed linens, drapery, home décor and a great assortment of outdoor products. The buying power of over 2,000 stores allows JYSK to offer considerable cost savings to its customers, resulting in great value for every dollar. In addition to its "brick-and-mortar" retail stores, JYSK also ships anywhere in Canada from its Online Store www.jysk.ca.

Contact:
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
514-380-1985
martin.tremblay@quebecor.com
Lynne Williams
Marketing Manager
JYSK
604-472-0769
lwilliams@jysk.ca
www.jysk.ca

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