Kahlua® Declares First-Ever National Cocktail Your Coffee Day

Following Change to Daylight-Saving Time, Embrace the Yearly Tradition of a Lost Hour with Afternoon Coffee Cocktails with Kahlua®

PR Newswire

NEW YORK, March 10, 2014 /PRNewswire/ -- The original rum and coffee liqueur Kahlua® today announced the inauguration of National Cocktail Your Coffee Day - today, Monday, March 10. The new holiday comes just in time as Americans advanced their clocks forward one hour for daylight-saving time, thereby losing one precious hour to their day. Knowing that Mondays can be rather challenging anyway, Kahlua has chosen to declare this special Monday as National Cocktail Your Coffee Day - giving coffee and cocktail lovers a delicious excuse to give their regular afternoon coffee break a little extra love.

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Kahlua(R) Declares First-Ever National Cocktail Your Coffee Day

Whether consumers are looking to celebrate National Cocktail Your Coffee Day in the afternoon or with a post-dinner nightcap, Kahlua pairs exceptionally with hot and iced coffee and in a variety of specialty cocktails. Kahlua offers rich and distinct flavor and is made with sugarcane rum and 100 percent Arabica coffee from Veracruz, Mexico. The portfolio includes Original, Cinnamon Spice, French Vanilla, Mocha and Hazelnut flavors for a suggested retail price of $16.99 for a 750 mL bottle.

"The induction of National Cocktail Your Coffee Day is our stake in the ground for those fans who love coffee and cocktails so much," said Michelle Sanders, brand director for Liqueurs at Pernod Ricard USA. "Declaring a unique holiday like this for our consumers who love both beverages so much is a direct reflection of our brand's playful personality. We hope to inspire afternoon and evening coffee breaks to be that much more delicious today."

Kahlua's first-ever National Cocktail Your Coffee Day will be supported via the brand's social media channels where cocktail recipes and product information will be shared using the official #CocktailYourCoffee hashtag.

To learn more about Kahlua and join National Cocktail-Your-Coffee Day celebrations, visit www.Kahlua.com, www.Facebook.com/Kahlua, www.Twitter.com/KahluaUS and www.Instagram.com/KahluaMidnight.

National Cocktail Your Coffee Day Signature Recipes
Give your afternoon and evening coffee breaks a little love with some help from Kahlua:

Kahlua Hot Coffee
2 parts Kahlua
3 parts hot coffee
Serve in a mug. Add milk or cream as desired. Garnish with cinnamon or an orange peel.

Kahlua Iced Coffee
2 parts Kahlua
2 parts chilled iced coffee
1 part milk or cream
Pour Kahlua into a highball glass filled with ice. Add coffee and milk or cream.

Kahlua Hazelnut Latte
2 parts Kahlua Hazelnut
2 parts chilled espresso
1 part ABSOLUT Vodka
1 part milk 
Serve in a highball glass, garnish with nutmeg.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker:Ticker::RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: http://www.acceptresponsibility.org.

Photo - http://photos.prnewswire.com/prnh/20140310/NY79193

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