But there's something about this one that's different from her usual covers.
There's no cleavage.
And that's "a monumental shift from every other magazine she's covered," wrote Charlotte Cowles at The Cut.
"It's very rare for a girl to move from one area of the business to the other, largely due to the fact that fashion models are almost without curves, whereas swimwear girls are celebrated for them," explained U.K. Vogue editor Alexandra Shulman in an editor's note.
Look at the difference between her U.K. cover:
And her other cover for Vogue Italia:
The cover shows that Upton is achieving one of her goals: breaking into the world of fashion.
But Vogue is a powerful ally. Its demure cover photo of Upton shows the magazine takes her seriously as a model, and not just a sex object.
At this rate, Upton should be walking couture runways very soon.
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