KFC to offer easy-to-eat boneless chicken

KFC to offer boneless chicken to make it easier for customers to eat

Associated Press
KFC to offer easy-to-eat boneless chicken
.

View photo

This image provided by KFC shows the company's new boneless chicken. KFC will offer new boneless pieces …

NEW YORK (AP) -- In case Americans want to scarf down their fast-food even faster, KFC is stripping the bones out of its chicken.

The fast-food chain says it's introducing deep-fried boneless chicken pieces on April 14 as an alternative to its traditional breast, thigh and drumstick pieces.

The new offering reflects the growing popularity of nuggets and strips that are easier to eat on the go, as well as Americans' seemingly endless desire for more convenient foods. KFC says nearly four out of five servings of chicken sold in the U.S. are now boneless.

Based on customer trends, the chain says bones could eventually disappear from its menu.

"Younger people don't tend to be fans of bones — they've grown up with nuggets," said KFC spokesman Rick Maynard, referring to people in their 20s and 30s.

Although KFC has more than 18,000 locations worldwide, the boneless chicken will only be offered in its 4,500 U.S. locations.

The new chicken, which is skinless and comes in white or dark meat, are whole muscle pieces fileted off the bone and are about twice the size of KFC's crispy strips. Customers will be able to order them for the chain's meal deals, which include two pieces of chicken, a side, a biscuit and a drink for $4.99.

They also come in buckets, which include four pieces of boneless chicken and six pieces of breasts, thighs and drumsticks for $14.99. The boneless chicken option costs the same as the regular fried chicken.

A piece of the boneless white meat has 200 calories and 8 grams of fat. A dark meat piece has 250 calories.

Even before the latest launch, KFC had already been shifting its menu to more boneless offerings. It rolled out smaller chicken "Bites" last year, as well as "Dip'ems," which are strips of chicken with a variety of sauces.

The chain had also been offering the chicken filets used in its sandwiches as a stand-alone, handheld option. The chain says those will be phased out and that the new boneless pieces will be used in sandwiches.

KFC says it took two to three years to develop its version of boneless chicken, which performed strongly in test markets including Oklahoma City and Omaha last year.

Like McDonald's and Burger King, chicken chain Chick-Fil-A offers nuggets, strips and sandwiches but doesn't list any chicken pieces with bones on its menu. Although McDonald's recently tested chicken wings at select locations, the world's biggest hamburger chain has also focused on convenient options such as its new chicken McWraps and chicken McBites that come in portable cartons.

Howard Penney, a food industry analyst for Hedgeye Risk Management, noted that KFC has been struggling in the U.S. and that it has nothing to lose with the latest move. Even in the wings category, Penney noted that boneless varieties have been growing in popularity.

"People don't want to have to deal with the bones," Penney said.

KFC is owned by Yum Brands Inc., which also operates Taco Bell and Pizza Hut.

Despite its choppy performance in the U.S., Yum has enjoyed a streak of growth for the past several years as a result of its growing presence in China. Yum is the largest Western fast-food operator in the country with about 5,300 locations, most of them KFC restaurants.

But since late last year, Yum has been working to overcome a scare over its chicken supply that has hammered sales in China. Yum, based in Louisville, Ky., has warned that it expects its profit in 2013 to decline, snapping an 11-year streak of double-digit growth.

Shares of Yum Brands fell $2.17, or 3.2 percent, to $65.58 in morning trading as broad market indicators sagged on weaker than expected U.S. job growth in March.

___

Follow Candice Choi at www.twitter.com/candicechoi

Rates

View Comments (1726)

Recommended for You

  • Tycoon buys 30 Rolls-Royces for Macau hotel

    A Hong Kong tycoon has placed the biggest ever order for Rolls-Royce cars, agreeing to buy 30 Phantoms to chauffeur guests at a luxury resort he's building in the global gambling capital of Macau. Stephen Hung's $20 million purchase surpasses the 14 Phantoms bought by Hong Kong's Peninsula Hotel in…

    Associated Press
  • Wondering How You Could Save on Home Insurance?

    Get a quote from Farmers Insurance and discover how you could save. Speak with an agent to get the knowledge you need to make an informed decision.

    AdChoicesFarmers InsuranceSponsored
  • Tycoon's arrest sends shock wave through Russia

    Tycoon's arrest sends shock wave through Russia MOSCOW (AP) — The arrest of a Russian telecoms and oil tycoon has sent shock waves through the country's business community, with some fearing a return to the dark days of a decade ago, when the Kremlin asserted its power by imprisoning the country's…

    Associated Press
  • Before You Buy Alibaba, Check Out 4 Top China Stocks

    Before You Buy Alibaba, Check Out 4 Top China Stocks While investors gear up for Alibaba Group 's (BABA) hotly anticipated initial public offering, don't forget about other Chinese stocks that are worth keeping an eye on. Today's Young Guns Screen of

    Investor's Business Daily
  • Play

    Citi, Bank of America Offer Discounted Mortgages

    Citigroup and Bank of America will offer mortgages at discounted interest rates to help borrowers with low incomes or subprime credit. AnnaMaria Andriotis joins MoneyBeat. Photo: Getty.

    WSJ Live
  • As Fed takes baby steps, Cramer's trick for profit

    In turn, Cramer says making money in the market, involves looking at the environment through the lens of the Fed. "The trick is to remember that they speak for the common person," Cramer said. "The Fed wants the common person to make money." With that backdrop always in mind, Cramer says it becomes…

    CNBC
  • "The Retiree Next Door": How successful retirees stretch their savings

    "The Retiree Next Door": How successful retirees stretch their savingsBy the time she hit her late 40s, Toni Eugenia wasn’t sure she would ever be able to retire. Eugenia, 56, a pharmacy technician who lived in Houston, was nearly $200,000 in debt and

    Yahoo Finance
  • Costco Stores in Canada to Stop Taking American Express

    “The credit card relationship between American Express and Costco Wholesale Canada will not be renewed when it expires” on Dec. 31, the company said today in an e-mail to Canadian customers. The message was attributed to Lorelle Gilpin, vice president of marketing and membership for Costco…

    Bloomberg
  • Follow Your Nose For the Fruity Taste That Shows!

    Kids Asleep? Now's Your Chance to Enjoy a Bowl of Fruity and Delicious Froot Loops®!

    AdChoicesKellogg's Froot Loops®Sponsored
  • CNBC Anchor Calls Out Fed-Hater Bill Fleckenstein In Startling Shouting Match

    CNBC Bill Fleckenstein of Fleckenstein Capital appeared on CNBC's Futures Now program on Tuesday. Futures Now host Jackie DeAngelis came out swinging, asking Fleckenstein right at the top if he was willing to admit that he had misunderstood monetary policy. Sounding taken aback, Fleckenstein…

    Business Insider
  • Beanie Babies creator's sentence debated in court

    Beanie Babies creator's sentence debated in court CHICAGO (AP) — Federal prosecutors seeking to put the billionaire creator of Beanie Babies in prison for hiding millions in Swiss bank accounts told appellate court judges Wednesday that the toymaker's sentence of probation threatens to erode the…

    Associated Press
  • Apple to unveil new iPads, operating system on Oct. 21 : report

    The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said. Trudy Muller, a spokeswoman for Apple, declined to comment. The iPad is…

    Reuters
  • Gilead Stock Is Falling On These Drug Setbacks

    Gilead Stock Is Falling On These Drug Setbacks Gilead Sciences (GILD) shares are backsliding Wednesday on news that the patient drop-out rate for hepatitis C drug Sovaldi is quadruple that of clinical trials. In addition, the biotech's Phase 2 study results

    Investor's Business Daily
  • Don't care about Alibaba? Here's why it may matter

    When the Alibaba Group Holding prices its initial public offering Thursday, small businesses in particular will be watching. Founder Jack Ma -the former English-teacher-turned-dot-com billionaire-has touted his e-commerce platform as a way for smaller merchants to expand their international…

    CNBC
  • Here's What Mark Cuban Wishes He Knew About Money In His 20s

    Cuban is the owner of the Dallas Mavericks basketball team. Billionaire investor and entrepreneur Mark Cuban is generous with his advice. When we asked him what he wishes he'd known about money in his 20s, he said:

    Business Insider
  • AARP® Auto Insurance Program from The Hartford

    50+? Request a free quote and you could save $404* on Auto Insurance from The Hartford!

    AdChoicesThe HartfordSponsored
  • Margaritaville casino owners seek bankruptcy

    The owner of Biloxi's Margaritaville casino has filed for Chapter 11 bankruptcy protection Tuesday, only hours before a hearing where the landlord aimed to seize the property. The filing by MVB Holding LLC in U.S. Don Dornan, a lawyer for landlord Clay Point LLC, said the company had planned to ask…

    Associated Press
  • Embraer to sell 50 E-175 jets to Republic in $2.1 billion deal

    Brazil's Embraer SA, the world's third largest commercial planemaker, said on Wednesday it booked a firm order from U.S. The deal, which will be included in Embraer's order book for the third quarter, is valued at $2.1 billion, the planemaker said in a securities filing. The planes will be operated…

    Reuters
  • SHOE COMPANY: Our CEO Just Disappeared And Most Of The Money Is Gone

    "and like that: he's gone." This is an actual headline from a company press release: "CEO and COO disappeared, most of the company's cash missing." (Via FastFT) In a statement, German-based shoe company Ultrasonic said its CFO,  Chi Kwong Clifford Chan, has been unable to reach the company's CEO,…

    Business Insider
  • Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More

    Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More Stocks were firm on Wednesday morning ahead of the FOMC meeting outcome. Tuesday’s rally may have sparked higher interest again, and investors are looking for bargains

    24/7 Wall St.
  • Play

    Tues., Sept. 16: Watch Humana Stock

    Humana, Global X Social Media Index ETF and Majesco Entertainment are among stocks to watch. WSJ's Chris Dieterich discusses the details with Michael Casey. Photo: Humana

    WSJ Live
  • Billionaire Investor Says Chinese People Work Harder And Western Companies Could Face Deep Trouble After Alibaba IPO

    Michael Moritz, the chairman of VC firm Sequoia Capital, is a huge fan of Chinese internet companies and reiterated his enthusiasm for the Chinese market in an interview with The Wall Street Journal Wednesday. The billionaire investor described the Alibaba IPO as a “major landmark event” that is as…

    Business Insider
  • Get a Move On With Budget Truck

    Starting college can be tough, but moving to your dorms doesn’t have to be! Make the move easier by renting a Budget Truck.

    AdChoicesBudget TruckSponsored
  • Play

    Analyzing the Fed's Exit Strategy

    The Federal Reserve’s ultralow interest rates will stay in place but it is still on track to wind down its bond-buying program. David Lebovitz of J.P. Morgan Funds joins the News Hub. Photo: Getty.

    WSJ Live