Customer relationship management strategist Killian Schaffer has been named Managing Director of CRM of Havas Discovery, bringing close to two decades of expertise honed through work with some of the world’s foremost brands.
In addition to his duties as Managing Director, Schaffer will be adding to and working closely with the Discovery teams in Richmond, Va., and Baltimore while also consulting with all offices in North America for Havas. Schaffer has been managing, segmenting and integrating data into communications for the past 18 years. He has been instrumental in demystifying data tools, processes and analytics for clients and internal partners alike.
“Havas is at the center of addressing modern marketing’s most pressing challenge – leveraging data and digital channels to connect with and provide value to consumers,” Schaffer said. “I'm thrilled to join the other world-class marketers here at Havas who are equipped to accept the challenge.”
Before Havas Worldwide, Schaffer directed CRM strategy for Cramer-Krasselt, where he developed acquisition, conversion and loyalty programs for brands that included Porsche, Edward Jones and Cedar Fair amusement parks. He also led the fully integrated team for Westwood College, for which he managed brand development and performance marketing – including reporting insights – across offline, digital and social channels.
“As a data-driven digital CRM agency, we deliver top-tier CRM strategies to world-class brands,” said Paul Marobella, Group President of Havas Discovery. “A professional of Killian’s caliber and pedigree significantly changes our ability to innovate our service offering, create new value for our clients and continue building our team. We are very happy to have him.”
Schaffer also worked as a CRM consultant for the database marketing arm of G2, where he led reporting and analytics for Orencia and managed a team to optimize media performance and re-engineer its CRM programs to harness both consumer and professional data assets. Schaffer also has delivered acquisition, retention and customer-engagement strategies for Outback Steakhouse, Adobe software, Nestlé Water and LasikPlus.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices, and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Lacoste, Merck, Mondelz International, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)
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