Kohl's Launches New Collection

Zacks

Kohl’s Corporation (KSS) has partnered famous U.S. designer Catherine Malandrino for the company’s concept collection named DesigNation. The collection from DesigNation will feature an exclusive line comprising clothes from premier designers.

The collection will be inspired by various international destinations. In fact, Kohl’s will launch the DesigNation collection for a limited period, with a different designer for every new collection launched.

Launched in fall 2012 with designer Narciso Rodriguez and followed with Derek Lam in spring 2013, Kohl’s third designer, Catherine Malandrino’s collection will be available starting from Oct 2013. The collection will be showcased exclusively at Kohl’s stores and the company’s online site Kohls.com.

Inspired by her recent trip to Paris, Malandrino will design apparels especially for women. The collection will include dresses, skirts, pants, shirts, sweaters and outerwear especially for women with retail prices ranging from $36 to $130.

In 2012, Kohl’s benefited from several exclusive lines from high-profile designers including Jennifer Lopez, Mark Anthony, Rock & Republic and Princess Vera Wang. The DesigNation collection is also expected to offer customers with more fashion options and drive top-line growth for the company going forward.

Kohl’s operates 1,146 stores in 49 states and has a strong brand portfolio, which offers moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products to consumers.

Kohl’s carries a Zacks Rank #3 (Hold). Other retail and wholesale stocks that are worth considering include Macy’s Inc (M), which carries a Zacks Rank #2 (Buy).

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