PORTLAND, OR--(Marketwired - May 15, 2013) - LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has promoted four key staff members. Shannon Riggs has been promoted to managing director, Jeff Segvich and Ming Lee Lacey have both been promoted to account director, and Stephanie Selk has been promoted to senior account executive. The agency also recently hired Claire Castellanos as account executive.
"We're excited to recognize the contributions of four individuals who have received much-deserved promotions," said Wendy Lane Stevens, president of LANE. "Shannon, Jeff, Ming, and Stephanie have all demonstrated strong leadership skills and expert knowledge in a variety of industries. Our expanding consumer, financial services and digital client roster has led us to promote and add new staff members with strong cross-industry and integrated marketing experience."
Shannon Riggs has more than a decade of strategic communications experience. She is responsible for developing and implementing integrated public relations and social marketing initiatives for clients such as Orchard Supply Hardware, ZAGG and Sterling Bank. In her new position as managing director, Riggs is charged with ensuring that LANE's clients receive the highest level of service. She will also be involved in overall account management and direction. In 2009, Riggs was named the Young PR Professional of the Year by PRWeek.
Jeff Segvich provides public relations counsel and campaign development for LANE clients in the consumer, financial and professional services industries. His expertise spans traditional and digital media relations, and he focuses on implementing strategies that help clients achieve their business goals. Segvich is a member of the Public Relations Society of America, the American Marketing Association and the Legal Marketing Association. He graduated from Portland State University with Bachelor of Science degrees in marketing and in advertising management.
Ming Lee Lacey specializes in banks and financial services companies. Her public relations work focuses on strategic communications and media relations across all distribution channels, from print to broadcast to digital. In her new role, Lacey will work on the agency's Sterling Bank and DA Davidson accounts. Prior to joining LANE, Lacey worked in the financial services industry. Before becoming a public relations professional, she worked for six years at Citigroup, serving in various capacities in the company's New York and Hong Kong offices. She received a Bachelor of Arts in economics from the University of Chicago.
Stephanie Selk is a consumer specialist, working with clients in the food, beverage, consumer and hospitality industries, including Travel Portland, Widmer Brothers Brewing, Agri Beef, Brasada Ranch and the Heathman Hotels. In implementing strategic communications campaigns for these clients, her responsibilities include media relations, content marketing, event coordination and social media outreach. Selk graduated from Tulane University with a Bachelor of Arts in classical studies and minors in psychology and history.
Claire Castellanos works as an account executive on accounts in the food, beverage, technology, consumer and hospitality industries. Her client portfolio includes One Degree Organics, ZAGG, Music & Arts and Gilchrist & Soames. She supports the implementation of strategic communications campaigns through branded content development, media outreach, event coordination and results reporting. Castellanos graduated from the University of Texas at Austin with a Bachelor of Science in public relations.
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Ore., LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.