DEERFIELD, IL--(Marketwired - Sep 25, 2013) - Beam Inc. (
The 45-minute live stream, which reached nearly 2.5 million people across the globe last year, will feature a panel of four experts who will sample four whisky expressions and highlight the spirits' strong ties with America. The experts will be stepping back in time to the Prohibition era and tracing its heritage to the booming whisky cocktail scene it helped create. This year, the panel will consist of Laphroaig® Master Distiller John Campbell, Bourbon Ambassador Adam Harris, renowned Mixologist and Founder of Ward III Michael J. Neff, and spirit enthusiast and GQ Web Editor Kevin Sintumuang. Also in attendance will be Simon Brooking, Master Ambassador for Laphroaig®, to celebrate this one-of-a kind tasting experience.
Viewers worldwide will have front row seats as the panel tastes and discusses the complex flavor profiles of:
- Laphroaig® Quarter Cask - the brand's fastest growing expression which is matured in barrels similar to those used in the early days of Laphroaig®.
- Laphroaig® QA - an expression crafted through the American style of maturation.
- Maker's 46® - a classic American bourbon whiskey from the Laphroaig® sister distillery; nearly all Laphroaig® is aged in ex-Maker's Mark® barrels.
- Laphroaig® Cairdeas 2013 - the newest expression, bottled for Friends of Laphroaig® and released earlier this summer, uses Port Wood for part of its maturation.
The show will be broadcast from an original Hudson River Barge, which at over 99 years old has seen cargo come and go into New York for almost a century. While the Hudson River Barge was taking its cargo into port, Ian Hunter, the last family owner of Laphroaig®, was introducing the world to his whisky. Legend has it he even introduced it to the USA during Prohibition by convincing authorities of its "medicinal" purposes. Following in his footsteps, Laphroaig® will bring a fantastic selection of its expressions direct from Islay to New York and explore how the North-Atlantic ties are still thriving today.
Members of Friends of Laphroaig®, the whisky's distinguished loyalty group which grants members a lifetime lease on a numbered, 1 square foot plot of land in Islay, are provided special access to discuss all things whisky and share tasting notes during the show. To join the conversation, submit questions or get the tasting's cocktail recipes, LIKE us on Facebook.com/LaphroaigUSA, or follow/Tweet us @LaphroaigUSA on Twitter.
Laphroaig® (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig® is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig® is that it benefits from the happy circumstances of where it is produced -- next to ocean water and on land that gives Laphroaig® a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It's also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles. Further demonstrating the whisky's superior quality, Laphroaig® 18-Year-Old received the Gold Outstanding Award at the 2013 International Wine and Spirit Competition, along with Laphroaig® 10-Year-Old, 10-Year-Old Cask Strength, Quarter Cask, and Triple Wood which won the Silver Outstanding Award, making Laphroaig® one of the most celebrated portfolios at this year's competition.
About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
Laphroaig® Single Malt Scotch Whisky, 43%, 48%, 51.2% and 55.7% alc./vol. ©2013 Laphroaig Import Company, Deerfield, IL
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