A few days earlier, Oracle bought Vitrue for a reported $300 million.
But Vitrue will do the trick for Oracle, Ellison says. "Companies want to advertise on Facebook, roll out their products on Facebook and know what people are saying about products on Facebook."
"That's why you bought Vitrue?" AllThingsD's Kara Swisher asked.
"Did you look at Buddy Media?"
"We did and we got the one we wanted," he answered.
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