STOCKHOLM, THE NETHERLANDS--(Marketwire - Jan 28, 2013) -
- newly created role will drive LBi's global blend of creativity andtechnology
Global marketing and technology agency LBi hasappointed Paolo Yuvienco as its Global Chief Technology Officer, withresponsibility for developing and leading a unified technology strategy inkeyinternational territories.
The newly created role will see Yuvienco work alongside LBi's global headsofStrategy, Creative, User Experience and Media to implement a group-widestrategybringing together LBi's creative innovation, technical expertise and IPtoolsetto deliver ground-breaking engagements for global clients includingCola-Cola,Johnson & Johnson and Sony Mobile.
Yuvienco joined LBi in 2004 and was appointed as Director of Technologythreeand a half years ago. He brings 16 years of technical implementation,architecture and strategic planning experience to the Global ChiefTechnologyOfficer role, having held senior positions at AT&T Labs, as well as beinginstrumental in a string of telecoms-focused start-ups.
Yuvienco will be based in LBi's New York office and will report to GlobalChiefExecutive Luke Taylor, who said: "We are particularly excited by theopportunityto converge bought, owned and earned media thinking and integrate creativeinnovation, new tools and IP into a better blended mix. I'm delighted thatPaolowill be at the forefront of this evolution as we look to target moreambitiousclient engagements around the world."
Paolo Yuvienco, Global Chief Technology Officer at LBi, added: "Whiletechnologyhas always been part of the DNA at LBi, this is the first time that it willbeled from a global perspective. Being appointed Global Chief TechnologyOfficeris fantastic opportunity for me to further develop the unique fusion oftechnology and creativity which differentiates LBi from its competitive setandensures we are building business value for our clients."
LBi is a global marketing and technology agency, expert at blendingstrategic,creative, media and technical expertise to build business value. We helpcompanies of all shapes and sizes decide what's next for their business -andthen we take them there. We define and execute transformational digitalstrategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.comandVirgin Atlantic. Across our 32 offices in 17 countries, there are more than2,200 digital specialists collaborating with brands to enrich people'slives viaservice design, branded content, mobile, CRM and social media. We also setthepace in digital display, search, affiliate marketing, usability andanalytics.There are many things that make LBi unique, but if we had to choose one itwouldbe our ability to bring together diverse teams of experts to suit anybrief. Wecall this blending, and it's the reason why all types of organisations -fromfamous global businesses to disruptive start-ups - choose LBi to help maketheirbrands desirable wherever, whenever and however people choose to engagewiththem.
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Source: LBi International N.V. via Thomson Reuters ONE[HUG#1673647]
- Technology & Electronics
Global Brand & Marketing Director, LBi
+44 (0) 207 063 6263