Lectra appoints Emmanuel Mussault as Director, Marketing Intelligenceand Communication
This nomination is part of the development plan implemented by Lectra inearly 2012
Lectra, the world leader in integrated technologysolutions dedicated to industries using soft materials-textiles,leather,industrial fabrics, and composite materials-is pleased to announcetheappointment of Emmanuel Mussault as Director, Marketing IntelligenceandCommunication.
Reporting directly to Daniel Harari, Lectra CEO, and based at theheadquartersin Paris, Emmanuel Mussault's mission is to analyze the new challengesof themarkets in which Lectra operates, including fashion, automotive andfurniture,anticipate its customers' future challenges, and increase Lectra'sbrandawareness.
"For nearly 40 years, Lectra has been able to anticipate the developmentof itsmarkets to support its customers in their strategic challenges.Emmanuel'snomination occurs within a global context of profound changes in manyindustrialsectors, particularly in high-growth regions, where Lectra has anin-depthknowledge of the global and local challenges," said Daniel Harari, LectraCEO.
"Anticipating the structural changes of our customers and supporting themin thedevelopment of their projects is an exciting challenge. This is whatbuilds thelegitimacy of Lectra," said Emmanuel Mussault. "Many companies areforced tomodify their business model and look for a partner, who iscapable ofaccompanying them in a long-term relationship. My priority is toprovidestrategic support for Lectra teams, who work with the clients daily."
Emmanuel Mussault has over twenty years of marketing and salesexperience inlarge luxury companies and "Fast-Moving Consumer Goods". After twelveyears inthe luxury sector with international commercial management positions inChanel,Caron-Révillon, Boucheron and LVMH, he joined the Nestlé Groupin 2001, wherefor 10 years, he held executive marketing and sales positions. First ofall incharge of the development of Vittel and Contrex in Europe andAmerica, heintegrated the company Nespresso France three years later asDirector ofDevelopment, more specifically in charge of B2B markets. He foundedSmartBridgein 2010, a growth driver and strategic partnership consulting company.
Emmanuel Mussault is a graduate of Sup de Co Rouen; he has alsodeveloped anddelivered some teaching modules on disruptive business models invarious MBAprograms.
Lectra is the world leader in integrated technology solutions thatautomate,streamline and accelerate product design, development and manufacturingprocesses for industries using soft materials. Lectra develops the mostadvancedspecialized software and cutting systems and provides associated servicesto abroad array of markets including fashion (apparel, accessories, footwear),automotive (car seats and interiors, airbags), furniture, as well as a widevariety of other market sectors, such as aeronautical and marineindustries,wind power, and personal protective equipment. Lectra serves 23,000customers inmore than 100 countries with 1,350 employees and $287 million in 2011revenues.The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
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Source: LECTRA via Thomson Reuters ONE[HUG#1613824]
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