Liberty Mutual Insurance Announces the Addition of Two Agencies as Agencies of Record

Business Wire


Liberty Mutual Insurance announced today that effective December 18, 2013, the company will add two new agencies to their Agency of Record roster.

Havas Worldwide will join Liberty Mutual’s creative roster. Havas will be responsible for creative stewardship of the U.S. personal lines business. Optimedia, part of the Publicis Groupe, will assume media planning and buying responsibilities on the U.S. personal lines business.

“I am excited to bring on Havas and Optimedia as creative and media business partners,” said James MacPhee, Chief Marketing Officer, Liberty Mutual Personal Insurance. “Both agencies bring significant national brand experience, creative leadership, and strong analytics to the table, which will help take our brand and our business to the next level.”

Havas and Optimedia will join Hill Holliday, part of the Interpublic group, as Agencies of Record for Liberty Mutual. Hill Holliday is currently producing the “RISE” campaign for Liberty Mutual’s sponsorship of Team USA at the 2014 Winter Olympics in Sochi, Russia.

About Liberty Mutual Insurance

“Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2012 direct premiums written as reported by the National Association of Insurance Commissioners. Liberty Mutual Insurance also ranks 81st on the Fortune 100 list of largest U.S. corporations, based on 2012 revenue. The company employs over 50,000 people in approximately 900 offices throughout the world.

The sixth-largest auto and home insurer in the U.S., Liberty Mutual ( sells full lines of coverage for automobile, homeowners, valuable possessions, personal liability, and individual life insurance. The company is an industry leader in affinity partnerships, offering car and home insurance to employees and members of more than 14,000 companies, credit unions, professional associations and alumni groups.

Liberty Mutual Insurance is the Official Property and Casualty and Life Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic Teams. Liberty Seguros (Brazil) is a National Supporter and Official Insurer of the 2014 FIFA World Cup and the 2013 FIFA Confederation Cup, both of which are in Brazil.

Liberty Mutual Insurance
John Cusolito
617-574-5512 (O)
617-877-6991 (C)


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