LifeApps Digital Media, Inc. Capitalizing on Mobile Popularity While Print and TV Fade
NEW YORK, NY--(Marketwired - Aug 8, 2013) - When Amazon.com founder Jeff Bezos purchased the Washington Post this week for a mere $250 million, it was the latest big name print publication to be bought up in the last three weeks. With the Boston Globe and Newsweek selling off in late July in what can only be described as a fire sale, the industry is clearly changing and consumers are demanding their content from different sources. While newspapers and magazines fade, companies like LifeApps Digital Media, Inc. (OTCQB: LFAP) are capitalizing.
Consumers are spending more and more time on their mobile devices and they're getting exactly what they want online and through a huge library of apps which allows them to read or participate in only what they're interested in accessing. This leaves app designers and publishers like LifeApps Digital Media with the upper hand on capturing those users.
These companies can follow the current trends and design content accordingly. App designers and publishers have the flexibility to produce what is popular, and they can push out content to answer any consumer trend.
Because digital media is in such high demand, it's not only outpacing print publication readership, but according to an eMarketer survey television could be in trouble as well. The latest estimates of media consumption among U.S. adults showed the average time spent with digital media per day will surpass television viewership for the first time ever this year. In the survey, eMarketer found that the average adult will spend over 5 hours per day online, or on mobile devices accessing digital media.
Print media and television are lagging because consumers are on the go, and they simply can't compete with the flexibility that app designers have to give customers mobile content options.
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This article is the opinion of Stock Market Media Group and was written based upon publicly available information. LifeApps Digital Media hasn't endorsed or compensated Stock Market Media Group for this article.
