BALTIMORE, MD--(Marketwired - Sep 12, 2013) - Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes in a recent article that the popular yoga-centric product platforms recently introduced by LifeApps Digital Media, Inc. (
Yoga is literally heating up across the United States. The exercise routines date back to 3000 BC from India and were originally intended as a form of meditation and relaxation. Today, in the U.S., yoga is being used by the health minded individual to control stress and increase flexibility and strength. A new fad is "hot" yoga, where the studio temperature is cranked up in an effort to sooth muscles and tendons. This is part of an ever-growing migration to yoga as a form of exercise in the US and globally. To capitalize on this yoga growth LifeApps, a provider of fitness related content for the mobile media market has introduced exciting yoga-centric product platforms. These offerings provide content and information around yoga routines and expert opinions.
The MDWorkout is a full-featured workout tutorial app that highlights over 100 workouts, yoga routines and stretches. A "My Routine" function allows users to customize workouts and easily build playlists. LifeApps's YogaWorkout PRO is a set of professional yoga instruction with narrated videos. The latest update features retina display support and AirPlay support that allow the user to stream videos from their phone or AppleTV.
The combination of managing increased time constraints for the health conscious consumer and the proliferation of yoga as a form of exercise make the content LifeApps® provides a popular offering for the health conscious consumer. As an example of the domestic growth, in 1999, the Yoga Master Bikram started one studio in Manhattan, and today there are hundreds of Bikram Yogas in the U.S. In 2012, Yoga Journal published a study finding that there was an increase in regular yoga participation from 2008 of 40.6% in 18 to 34 year olds, 41% in 34 to 55 year olds, and 18% in 55 and older people in the U.S. Additionally, those who had practiced yoga increased their spending on equipment and lessons by 46% over that time. Even professional athletes are using the routines for relaxation and stretching, as illustrated by an article in the Washington Times from 2012 about Major League Baseball's Washington Nationals.
The increase in the popularity of yoga makes sense when one considers the positive effects the routines offer to combat the stresses of the modern world. Yoga provides stress relief through meditation, strengthening, and stretching. As a result, LifeApps is in the right place at the right time with its Yoga platforms, which will surely serve as a key driver of revenue for the emerging health and fitness content provider.
To view sponsored LifeApps articles, reports, and disclaimers, please visit www.goldmanresearch.com. This sponsored article is the opinion of Goldman Small Cap Research and was written based upon publicly available information. LifeApps Digital Media, Inc. has not endorsed or compensated GSCR for this report. Goldman Small Cap Research is not affiliated with Goldman Sachs & Co.
About Goldman Small Cap Research: Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and micro cap stock research reports, articles, daily stock market blogs, and popular investment newsletters.
A Goldman Small Cap Research report, update, newsletter, or article is not intended as an offering, recommendation, or a solicitation of an offer to buy or sell the securities mentioned or discussed. Please read all associated full disclosures, disclaimers, and analyst background on our website before investing. Neither Goldman Small Cap Research nor its parent is a registered investment adviser or broker-dealer with FINRA or any other agency. To download our research, view our disclosures, or for more information, visit www.goldmanresearch.com.
About LifeApps Digital Media, Inc.: LifeApps Digital Media, Inc. (
For more information, please visit http://www.lifeappsmedia.com.