Lincoln Center names a Broadway producer as head

Lincoln Center names Broadway producer Jed Bernstein as its new head

Associated Press
Lincoln Center names a Broadway producer as head
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This undated image released by Lincoln Center for the Performing Arts shows newly named president of Lincoln Center, Jed Bernstein in New York. Bernstein, a former advertising executive who led the trade group Broadway League from 1995-2006, was named Wednesday, May 15, 2013, as Reynold Levy's successor. (AP Photo/Lincoln Center for the Performing Arts)

NEW YORK (AP) -- Lincoln Center for the Performing Arts has tapped as its new leader a Broadway producer who has helped mount such hits as the Tony Award-winning revival of "Hair" and "Equus" with Daniel Radcliffe.

Jed Bernstein, a former advertising executive who led the trade group Broadway League from 1995-2006, was named Wednesday as president Reynold Levy's successor.

Under Levy's tenure, the 16-acre center underwent a $1.2 billion physical transformation and its programming was expanded to include a public art component, as well as the space being used for events like Mercedes-Benz Fashion Week.

Bernstein, who steps down as producing director of the Bucks County Playhouse, will take over running such artistic gems as the New York Philharmonic, the Metropolitan Opera and the New York City Ballet, beginning in January 2014.

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