LinkedIn Unveils New Apps

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Professional networking giant LinkedIn Corp. (LNKD) has unveiled Recruiter Mobile and Mobile Work With Us, two new mobile recruiting products, primarily aimed at talent hunters and hiring managers.

The first app, LinkedIn Recruiter Mobile, is for Apple (AAPL) iOS, although others can access it through a special browser link provided by LinkedIn. The app will help to manage job applications and ensure better interaction between candidates and hiring managers. The Mobile Work With Us app is an upgraded version of one of its existing desktop features. This app can be used to look up friends, acquaintances and co-workers and search job openings at the current employer.

The launch has come at an opportune time when recruiters are migrating away from the desktop toward mobile devices to search for probable candidates. LinkedIn aims to leverage this situation and further consolidate its position in the professional networking space. This will also expand its customer base and generate new streams of revenue.

Additionally, in the last reported quarter, LinkedIn witnessed an increase in the unique visiting members. The year over year increase was from 21% to 33%.

The new mobile app is available free of cost for users who pay for LinkedIn’s recruiting service thereby making it convenient for existing users.

The new mobile recruiting products will boost its Talent Solution segment. It is worth noting that revenues from the Talent Solutions products were $205.1 million in the second of 2013, up 68.7% from the year-ago quarter.

LinkedIn Corporation, along with its subsidiaries, offers an online platform for professionals to enhance their network in the virtual world. The company, through its customized website helps members to create, manage and share their professional identities over the Internet.

LinkedIn’s expansion into the mobile segment through new apps for Apple’s iOS and Google (GOOG)’s Android is a positive. Moreover, LinkedIn has benefited the most from its Talent Solution and Premium Subscription businesses, which continue to grow substantially. The company, which is a leader in the emerging online professional networking segment, has gained popularity across the globe and grown steadily in the recent past.

The professional networking market is still in a developmental stage, so the company does not face any direct competition at this point. On the other hand, there is a possibility that companies like Facebook, Inc. (FB), Microsoft (MSFT) and Twitter will develop competing solutions and enter this adjacent market. The emergence of companies likes ValueClick Inc., which has been introducing new services at regular intervals, could also bring about a rapid change in the scenario.

Currently, LinkedIn has a Zacks Rank #3 (Hold).

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