LIVESTRONG Foundation Challenges Cancer Community With New 'Daily Cures' Campaign

Foundation Also Debuts Cancer Hacks, Its Innovative Engagement Tool Designed to Help People Conquer Cancer's Daily Burdens by Drawing Upon Expert Knowledge and Real-Life Experiences

Marketwired

AUSTIN, TX--(Marketwired - Nov 20, 2013) - The LIVESTRONG Foundation today launched its provocative new "Daily Cures" campaign, which telegraphs the Foundation's call for the U.S. cancer care system to be more supportive of people living with cancer now and underscores its belief that the focus on a future cure has held the cancer community back from finding needed solutions today. A highlight of the campaign is the Foundation's new Cancer Hacks tool -- cancerhacks.org -- a unique technology engagement platform that for the first time curates the Foundation's expert knowledge about dealing with cancer's daily burdens and combines it with "hacks" -- or tips and solutions -- submitted by people around the world who have their own "daily cures" for conquering these challenges, to create a constantly evolving, crowd-sourced conversation about living with cancer.

"It's time for the cancer community to put more resources and public attention into the patients and survivors who are struggling with the disease every day rather than focus solely on a cure, which while critically important, may be a detriment to people today," said Foundation President and CEO Doug Ulman. "We believe that the LIVESTRONG Foundation's new Daily Cures and Cancer Hacks tools will help shine a light on this need and bring survivors and patients the help they need to deal with the practical and emotional challenges that accompany a diagnosis."

The launch of the Daily Cures campaign follows the release of the Institute of Medicine's landmark 2013 report, "Delivering High-Quality Cancer Care: Charting a New Course for a System in Crisis," which highlights major shortfalls in patient engagement in the current cancer care system and reinforces the need to close these gaps, especially since cancer incidences are expected to rise dramatically. Consistent with the 16-year-old Foundation's mission to put the needs of those living with cancer today at the center of its work, Daily Cures seeks more balance in cancer resource allocation, so that improving day-to-day quality of life -- "daily cures" -- for people living with the disease is recognized as being of equal importance to the scientific search for a future cure. Research has validated this approach, showing that programs focusing on patient quality of life improve outcomes, including more effective treatments and longer lives.

The Daily Cures campaign highlights the importance of this work through online advertisements, sponsored content and digital discussions in targeted local outlets and on social media platforms. The Foundation is leading the conversation about how to see this change become a reality, and seeks to raise awareness on the need for more patient-centered care and more support for people needing "daily cures" to tackle the disease.

The Daily Cures campaign will eventually encompass a series of related programs. This includes Cancer Hacks -- the new tool inspired by the LIVESTRONG Foundation's experience providing direct support services to those affected by cancer, but brought to life by adding in others' real-world experiences. It will result in a powerful community in which people living with cancer can both give and find critical help.

"Cancer Hacks employs the best of social innovation, digital design and crowd-sourcing to help people facing cancer deal with daily practical challenges that the rest of us take for granted," Ulman said. "This online community is all about improving the daily quality of life for people with the disease. This is the core of the LIVESTRONG Foundation's mission and a powerful way to improve cancer care outcomes."

Examples of the solutions included in Cancer Hacks are: Track your mileage to and from treatments to get a tax rebate; create a private Twitter account for friends and family to follow your quick updates instead of worrying about long emails; cure stuffy noses from swollen blood vessels with an ice cube pressed against the roof of your mouth; avoid paying bills on a credit card because if the bill is wrong, your fight becomes one with the credit card company instead of the health care provider; and host a "Mr./Mrs. Right" party with your friends to go through donor profiles in the fertility preservation process.

As the Foundation moves forward into the next phase of its work, it is focused on activities that will be most fruitful in transforming the cancer care ecosystem into a more patient-centered enterprise. In the coming months, the Foundation will announce plans to strengthen its existing efforts with new partnerships and programs; advocate for meaningful policy change; and build online tools and products that directly benefit those living with cancer.

The LIVESTRONG Foundation provides free cancer support services to help people affected by cancer cope with the practical challenges that accompany a cancer diagnosis -- whether you are the person diagnosed or a family member, friend, caregiver or health care professional of someone diagnosed. Trained, bilingual navigators are available to help individuals address a wide range of needs including emotional support; fertility preservation; insurance, employment and financial concerns; and matching to clinical trials. These services can be accessed the following ways:

  • By phone
    (855) 220-7777 (English & Spanish)
  • Online
    http://www.LIVESTRONG.org/WeCanHelp (English)
    http://www.LIVESTRONGEspanol.org (Spanish)
  • In person (appointments are encouraged, not required)
    • LIVESTRONG Cancer Navigation Center
      2201 E. Sixth Street, Austin, Texas 78702
      (512) 220-7777
    • LIVESTRONG Navigation Services at Gilda's Club
      537 N. Wells Street, Chicago, IL 60654
      (773) 282-3777

About the LIVESTRONG Foundation
The LIVESTRONG Foundation fights to improve the lives of people affected by cancer now. Created in 1997, the Foundation is known for providing free cancer support services and advocating for policies that improve access to care and quality of life. Known for its powerful brand -- LIVESTRONG -- the Foundation has become a symbol of hope and inspiration around the world. Since its inception, the Foundation has served 2.5 million people affected by the disease and raised more than $500 million to support cancer survivors. One of America's top non-profit organizations, the Foundation has been recognized by industry leaders including Charity Navigator, the National Health Council and the Better Business Bureau for its excellent governance, high standards and transparency. For more information, visit LIVESTRONG.org.

Contact:

Andrew Tanker
(512) 279-8456
press@livestrong.org
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