LiveWire Energy Chews Now Available at The Vitamin Shoppe(R)

YORBA LINDA, CA--(Marketwired - Apr 30, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson today announced the distribution of LiveWire Energy™ chews into over 600 Vitamin Shoppe stores (Vitamin Shoppe Inc.) (NYSE: VSI) throughout the USA. The Vitamin Shoppe is a national chain with locations in 44 states, Washington D.C., and Puerto Rico.

LiveWire CEO Bill Hodson stated, "We are excited to have the Vitamin Shoppe as a national retail partner and look forward to growing our functional food offerings among the faithful Vitamin Shoppe customer base."

The Vitamin Shoppe stores are known for being a trusted resource for providing nutritional supplements that encourage a healthy lifestyle.

"The national footprint of the Vitamin Shoppe gives us the reach we have been looking for with our products for a long time. LiveWire Energy chews 4 packs will be available at the counters in the stores and we will be looking to participate in promotions and sampling throughout the Vitamin Shoppe network," continued Hodson.

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews

LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics, Inc.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in five different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), and Cinnamon Fire (90 mg caffeine).

LiveWire Ergogenics, Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at:

http://www.livewireenergy.com

About the Vitamin Shoppe (NYSE: VSI)

At the Vitamin Shoppe, every body matters™ is much more than just a tagline -- it's our mantra as we are dedicated to making the world a healthier place, one life at a time. Many consumers are surprised to discover that the Vitamin Shoppe offers so much more than just vitamins. As one of America's leading health and wellness brands we've got over 20,000 products to choose from, including vitamins, minerals, herbs, sports nutrition, homeopathic remedies, green living, beauty aids and more. Most importantly, we are committed to quality, knowledge and safety so you can always have trust in the products we sell.

The high-quality standards of the Vitamin Shoppe are reflected in the development of our own exclusive product lines, such as the Vitamin Shoppe, BodyTech, plnt and Next Step. No matter where you may be on your wellness journey, come visit us at one of our more than 600 Vitamin Shoppe stores across the country or online at VitaminShoppe.com -- where every body matters.

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

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