LiveWire Energy(TM) Secures Additional Distribution in Las Vegas With Food Pro Distributers

Marketwired

ANAHEIM, CA--(Marketwire - Dec 20, 2012) - LiveWire Ergogenics, Inc. (OTCBB: LVVV) (OTCQB: LVVV), has expanded the distribution of its popular LiveWire Energy™ Chews in Las Vegas with Food Pro Distributers.

Food Pro Distributers is a DSD (Direct store delivery) Food and Snack distributer that delivers a broad range of products to several convenience and grocery chains and to dozens of independently owned stores in Las Vegas and its satellite communities. As a Full Service DSD distributer, Food Pro not only places the product in its clients' stores but also services its clients with direct-to-store delivery and maintenance of product displays.

Food Pro currently has established LiveWire Energy™ Chews at 59 locations in Las Vegas including Speedee Marts and Green Valley Grocery stores. Food Pro will continue to expand the placement of LiveWire Energy™ Chews throughout the area that it serves.

Food Pro Distributers's CEO, Matt Shelton, commented, "We're excited to be carrying the LiveWire Energy™ brand. Our first indications are that this product is performing very well in our customers' stores. The sell-through rate is excellent. The displays are attractive, effective and are easy to maintain. We're looking forward to growing our partnership with LiveWire as we expand this product throughout our customer base."

Stated LiveWire CEO Bill Hodson, "With Direct Store Delivery, Food Pro Distributers is a welcome addition to our marketing plans for Las Vegas and the surrounding area. Food Pro not only establishes our products with its clients but it also services its clients' stores several times each month. This ensures that our specially designed grab-and-go LiveWire Energy™ towers are well-placed at the checkouts and that the towers are always stocked and well maintained."

About LIveWire Ergogenics, Inc. (OTCBB: LVVV) and LiveWire Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc., the first company to market a full-flavored, soft "energy" chew packed with both B vitamins and up to 120 mg of time-released caffeine.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

For additional information:
Telephone: 877.678.7169
Email: info@livewireenergy.com
Facebook: http://www.facebook.com/LiveWireEnergychews
Twitter: http://twitter.com/#!/EnergyChews
Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Contact:
CONTACT:
John Davenport
IR
vox Communications
877-678-7169
Email: Email Contact

Rates

View Comments (1)