Local Corporation’s Krillion® to Participate in Shop.org Annual Summit

Company to Reveal Results of Annual Mobile Local Consumer Research Study

Business Wire

IRVINE, Calif.--(BUSINESS WIRE)--

Local Corporation (LOCM), a leading online local media company, today announced that it will be participating as a speaker, exhibitor (booth #326) and sponsor in this year’s Shop.org Annual Summit, Sept. 30 to Oct. 2, in Chicago, Ill.

During the event, the company will showcase its patented Krillion local shopping platform, which provides dynamic location-based product search data for connected, local consumers nationwide via mobile and desktop.

The Krillion local shopping data index, one of the largest and most comprehensive in the industry, now includes over 75,000 retail stores, covering over 3,000 shopping categories and over 23,000 leading consumer brands, representing millions of localized products.

The company will also reveal results from its highly anticipated mobile local consumer research study at the event. The latest installment of the annual study, commissioned by Local Corporation and conducted by the e-tailing group, explores current mobile local shopper usage trends and shopping strategies, while providing actionable tactics for retail marketers to better engage with connected consumers along the path-to-purchase.

Sherry Thomas-Zon, Local Corporation’s vice president of local shopping, will present the research findings at Shop.org in a session titled “Mobile Local Shopper Insights: Driving Engagement Along the Mobile Path-to-Purchase” at 10 a.m. on Wednesday, Oct. 2.

The Krillion platform aggregates national retail shopping content, including retail locations, brands, product categories, product images and inventory availability data. The company offers aggregated data through a range of APIs tailored for both online and mobile channels and devices. Retailers and brand marketers included in the Krillion data index can reach more local consumers and drive shopper engagement and sales, both online and in-store.

Shop.org, a division of the National Retail Federation, is the world's leading community for digital retail, offering thought leadership through original research and events. The Shop.org Annual Summit is an annual event that draws over 4,000 digital and multichannel retail professionals to explore what’s next in retail.

The e-tailing group is a Chicago-based consultancy that helps retailers deliver the right customer experience across all channels, while assisting technology companies create and execute go-to-market strategies that simultaneously educate the retail community.

About Local Corporation

Local Corporation (LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
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