Local Corporation Launches Havvit™ Local Shopping App

Krillion® Powered iOS® 7 App Enables Personalized Mobile Shopping with Millions of Localized Products

Business Wire
Local Corporation Launches Havvit™ Local Shopping App

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Local Corporation (LOCM), a leading online local media company, today announced the launch of version 1.0 of its Havvit™ local shopping app for iOS® 7-enabled devices, powered by the company’s Krillion® local shopping platform.

The app supports busy, local consumers, enabling them to track savings, compare prices and find products nearby, all from their selected favorite stores and brands. Havvit delivers a powerfully personalized shopping experience, allowing users to select items from the shopping categories and stores they love most and want to follow.

The Krillion local shopping data index, one of the largest and most comprehensive in the industry, now includes over 84,000 retail stores, covering over 3,000 shopping categories, representing millions of localized products. The Krillion platform aggregates national and regional retail shopping content, including retail locations, brands, product categories, product images and inventory availability data. The Havvit app and the company’s shopping content solutions for online publishers and search engines are just two of many possible integrations of the Krillion data into websites and apps that local consumers rely on to get the information they need to make purchasing decisions.

One of the first shopping apps of its kind designed for iOS 7, the free app makes shopping and product discovery fun and more efficient for the increasing number of consumers using smartphones to shop, both at home and on-the-go. The company’s recent research study “Mobile Momentum: Spotlight on the Mobile Local Shopper,” revealed that 73 percent of consumers are researching their product purchases via their smartphones and Havvit was designed with these savvy shoppers in mind. Download the iOS 7-compatible Havvit app from iTunes® (http://bit.ly/1d8Y111).

"Mobile usage continues its aggressive growth rate, and Havvit is designed to save users money by showing them information on the products they want, where they can find them and at what price," said Heath Clarke, Local Corporation chairman and CEO. “We researched how consumers shop and combined that knowledge with the best iOS 7 design features within Havvit to make shopping on a mobile device fun and intuitive, in addition to saving consumers valuable time and money. Havvit is the perfect tool to help on-the-go consumers find what they need at the right price.”

The Havvit app is powered by the company’s patented Krillion local shopping platform, which provides dynamic location-based retail product information to connected consumers who conduct pre-purchase research via mobile and desktop websites and apps. Havvit utilizes Krillion’s data index of millions of localized products, pricing and store information to deliver dynamic shopping features such as price tracking and personalized product category and store filtering, taking it beyond the majority of shopping apps available today.

Notable Havvit features include:

  • Personalization – Enables shoppers to personalize their experience by selecting and following their favorite stores and categories so they can focus on only the products that matter to them.
  • Price Tracking - Havvit’s intelligent price-tracking feature allows consumers to compare prices, set the ideal price for the items they want, follow price trends and receive alerts when the price is right, without the use of coupons.
  • Comparison Shopping – Consumers can locate the items they want and find out which other stores have it near them and at what price.

A recent mobile local consumer research study from Local Corporation revealed that product shopping research via smartphone accelerated 114 percent year-over-year, growing from 34 percent in 2012 to 73 percent in 2013.

To learn more, visit: http://www.shophavvit.com. To view the Havvit video, visit: http://www.localcorporation.com.

About Local Corporation

Local Corporation (LOCM) is a leading online local media company that connects brick-and-mortar businesses with approximately a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

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Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223

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