Local Corporation Launches Pre-Roll Video Network

Drives Reach for Advertisers and Ad Revenue for Publishers

Business Wire

IRVINE, Calif.--(BUSINESS WIRE)--

Local Corporation (LOCM), a leading online local media company, today announced the launch of its new pre-roll video network for advertisers and publishers.

The company’s new pre-roll video network provides advertisers with additional reach and exposure for their brands through distribution of customized pre-roll ads through a network of industry-leading video content publishers and sites.

The growing pre-roll network distributes relevant and targeted pre-roll video content from hundreds of advertisers to consumers through over 350 top sites, including Local Corp.’s flagship Local.com site. The network provides advertisers with impression-level targeted buying, brand-safe inventory access and advanced audience personalization capabilities.

“Our new pre-roll video ad network represents yet another way that we are connecting advertisers and brand marketers with targeted consumers through relevant advertising,” said Michael Sawtell, Local Corporation president and COO. “The relationships we’ve built over the years with top advertising and publishing partners allow us to leverage targeted video advertising to reach relevant consumer audiences at scale to drive incremental revenue.”

The company will be showcasing its new pre-roll video network this week at ad:tech New York in booth #1117.

Estimates from eMarketer indicate that US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

About Local Corporation

Local Corporation (LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period.

Contact:
Investor Relations and Media Relations Contact:
Local Corporation
Cameron Triebwasser
949-789-5223
ctriebwasser@local.com

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