Location Based Technologies Names Dan Hogan to Head Up Worldwide Marketing

Business Wire


Location Based Technologies, Inc. (“LBT”) / (LBAS) today announced the recent hiring of Dan Hogan, a seasoned entrepreneurial marketing executive with global experience developing consumer and commercial business, to serve as worldwide vice-president of marketing, effective in February 2014. Mr. Hogan has a strong track record with both independent start-ups as well as building new groups within well established companies.

“Dan’s experience in bringing products to market, developing global sales channels, and deep knowledge of the mobile market is having an immediate impact on LBT’s ability to move product,” said Dave Morse, CEO of LBT. “Our initiatives position LBT at the center of the ‘internet-of-things’ world and Dan’s past successes in landing technology offerings in B2B and B2C markets at SanDisk, NEC, and earlier at Integrated Device Technology will help to move us into a leadership position in this relatively new market.”

Mr. Hogan is an international senior executive with over 20 years of experience in global marketing and business development for various consumer electronics and software application solutions. He has unique hands-on experience devising go-to-market strategies worldwide, including China, India, Russia, and Latin America, along with extensive exposure in North America and Europe. His leadership background spans the scope of product develop through to global branding and social media marketing.

Prior to joining LBT, Mr. Hogan served as head of marketing at Ingram Micro until June of 2013 to help establish their mobile business practice prior to the merger of BrightPoint – a market leader in mobile products distribution. He held several marketing leadership positions at SanDisk from 2004 to 2009, where he helped to grow their consumer and OEM mobile products business upwards of $2B annually, then assumed a new leadership role to build up their private-label business to $500M by the beginning of 2011. Before working at SanDisk, Mr. Hogan served in senior management roles at NEC and Integrated Device Technology both in product development, engineering management, and marketing. He has extensive experience in strategic marketing consulting with numerous companies, including Apple, Dell, HP, NEC, Samsung, Sony, and Toshiba. Mr. Hogan graduated from Portland State University with a Bachelor of Arts degree in Business Administration along with a Certificate of International Business with emphasis in marketing.

“I’m excited about the prospects with LBT because of their unique position in this growing market,” said Mr. Hogan. “Location Based Tech is continuing to introduce game-changing elements to GPS tracking solutions, like the recently announced license agreement with UT-Battelle for the VERDE Weather Tracking System that I think someday will be as important to consumers as it will be to mobilized crews from utilities.”

About Location Based Technologies

A publicly traded company, Location Based Technologies (LBAS) designs and builds dedicated GPS products and services that are affordable and easy to use. The Company’s consumer products are sold under the PocketFinder brand, and its commercial products are sold under the LBT brand. For more information, visit: www.pocketfinder.com or www.locationbasedtech.com.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, system interruption, inventory, government regulation and taxation and payments. More information about factors that potentially could affect Location Based Technologies’ financial results is included in Location Based Technologies’ filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

PocketFinder and Location Based Technologies, Inc. are trademarks of Location Based Technologies, Inc. registered in the U.S. and other countries.

Investor Relations:
Location Based Technologies, Inc.
General Counsel
Gregory Harrison, 888-600-1044, ext. 9
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