LoJack Names PR Agency Matter Communications AOR

Selects PR Firm for Communications Strategy and Creative Storytelling

Business Wire


Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, today announced it is Agency of Record (AOR) for LoJack Corporation (LOJN) , the company that created the Stolen Vehicle Recovery market. LoJack selected Matter as AOR after a rigorous PR agency search, based on a combination of experience and expertise that has been proven to drive business results, according to LoJack’s Corporate Communications Manager, Jeremy Warnick.

“Matter Communications has a proven track record of success with building public relations and social media programs, as well as in creative narrative and visual storytelling,” Warnick said. “It’s an exciting time in our company’s history. As we expand our focus into providing more safety, security and protection products for the connected car, we need an agency that shares our passion for our dealers and customers, and understands how to engage with, and convert, an even larger audience.” LoJack currently enjoys very high brand awareness, millions of installed units worldwide, and over $125 million in vehicles recoveries last year alone in the U.S.

“The name LoJack is ubiquitously known and synonymous with innovative technology, safety, security and protection,” said Matter Founder and CEO Scott Signore. “We’re focused on these important attributes as part of a three-tiered PR program aimed at communicating LoJack’s value to auto dealers, consumers and law enforcement.”

About LoJack Corporation

LoJack Corporation, the company that has helped more than nine million people protect their vehicles in the event of theft over the past 25+ years, today provides safety, security and protection for an ever-growing range of valuable assets and people. Leveraging its core strengths, including its well-known brand, direct integration with law enforcement and dealer distribution network, LoJack Corporation is expanding into new areas across the continuum from theft deterrence to recovery. The Company is focusing on creating a new level of value for its dealer, customer and investor communities by delivering innovative offerings, multiple technologies in expanding geographies. For more information please visit www.LoJack.com, www.autotheftblog.com, www.youtube.com/LoJack, www.twitter.com/LoJackCorp or www.Facebook.com/LoJackCorp.

About Matter Communications, Inc.

Headquartered north of Boston in Newburyport, Massachusetts, with offices in Providence, Rhode Island, New York, New York and Portland, Oregon, Matter Communications executes creative, results-driven public relations programs on behalf of clients across the U.S. and Europe. Matter maintains a broad portfolio of clients in high-technology, consumer-technology and consumer markets – including, among many others, Harris Corporation, Lexar Media and Verizon Wireless. Founded in 2003, Matter’s PR services include company and product launches, product reviews, analyst and media relations, social media, crisis communications and thought leadership programs. For more information, please go to the company’s website or visit its blog or Facebook page.

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Matter Communications
Parry Headrick, 978-518-4547
VP of Marketing & Communications

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