LOOK Cinemas Taps Moroch for Entertainment Marketing and Promotions Initiatives

Business Wire


Moroch Partners today announced that it has been hired by LOOK Cinemas, a new state-of-the-art theatre complex, for marketing, promotions and social media initiatives. LOOK Cinemas, the brainchild of Rave Motion Pictures founder Tom Stephenson, is an upscale movie/dining option in North Dallas that offers consumers four unique movie going experiences: LOOK & Dine, The Lofts, Evolution and General Admission. Moroch’s first assignment is to produce traffic-driving promotions tied to upcoming feature films.

“LOOK Cinemas is truly a one-of-a-kind movie and dining experience,” said Cristi Sliter, Managing Partner for Moroch. “We’re thrilled to partner with Tom again and are looking forward to helping build the LOOK Cinemas brand.”

With four different experiences, LOOK Cinemas offers something for everyone. The movie going experiences at LOOK range from luxurious dining auditoriums with tableside service from acclaimed restaurant Nick & Sam’s Grill, to full bar service and lounge atmosphere in The Lofts, to watching a movie on an enormous silver screen with the latest enhanced digital cinema projection and Dolby Atmos sound. Coal Vines Pizza and Wine Bar, another popular Dallas restaurant opened Labor Day weekend at LOOK Cinemas.

“Moroch was the natural choice for us as an agency partner,” said Tom Stephenson, Chief Executive Officer of LOOK Cinemas. “After working with Moroch on Rave Motion Pictures and the tremendous success we experienced, we’re confident that Moroch is the best agency to help us grow our brand.”

About LOOK Cinemas

Dallas-based LOOK Cinemas is an upscale 11-screen, 1,900-seat stadium complex located at the corner of Prestonwood and Beltline Road in North Texas. The state-of-the-art theatre offers four unique movie going experiences including LOOK & Dine, The Lofts, Evolution and General Admission. Tom Stephenson and Brian Mason, a Dallas entrepreneur, partnered on the project with well-known restaurant entrepreneur Joseph Palladino, and opened the doors in March 2013. LOOK is surrounded by Palladino’s restaurants: Nick & Sam’s Grill and Coal Vines Pizza and Wine Bar. For more information on LOOK Cinemas, visit www.lookcinemas.com.

About Moroch Partners

Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with more than 35 offices throughout the United States. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald’s, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Western Union, Oasis Brands, Pure Fishing, Visionworks, Baylor Healthcare System and ClubCorp, among others. For further information on Moroch and its brands, please visit moroch.com.

Moroch Partners
Sarah Avery, 214-252-1713


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